David Barnett

David Barnett

Brand Monitoring Subject-Matter Expert at CSC
Joined on April 9, 2020 – United Kingdom
Total Post Views: 36,028

About

David Barnett has worked in the internet brand-protection industry as an analyst and consultant since 2004. David managed the Analysis & Consultancy services in Brand Monitoring from 2006 to 2019, and currently works as the Brand Monitoring subject-matter expert in CSC's office in Cambridge, U.K., helping to serve a range of brand-protection customers in a variety of industries. David has also presented, and contributed to a number of seminars, white papers and press releases, on the subjects of online brand protection, brand prominence and open-source investigation techniques.

Featured Blogs

Brand Abuse and IP Infringements – Part 2: Enforcement and Return on Investment

In the first article in this two-part series, we looked at the impact of brand abuse and infringements against intellectual property (IP) on an organization's brand value. In this second article, we delve into how action against enforceable infringements can deliver tangible return on investment (ROI) for a brand, and demonstrate the importance of a robust brand protection program. more

Brand Abuse and IP Infringements – Part 1: Brand Impact

In this two-part blog series, we take a closer look at brand abuse and intellectual property (IP) infringements. In this first article, we explore the components making up a company's IP and how online content can affect a brand's value, both actual and perceived... The IP held by an organization -- i.e., the portfolio of brands, trademarks, and other intangible assets that provide it with its distinctiveness, and protect it from unfair competition in the marketplace... more

A Cautionary Tale of Reputation Damage: Striking the Right Balance With Brand Protection

In early March 2020, a well-known European fashion brand found themselves on the receiving end of a protest campaign on social media. The background to the case was the fact that, in 2019, the brand had launched a cease and desist (C&D) action against a small, U.K.-based company in response to their use of similar product names and sale of associated clothing merchandise. more

Coronavirus Online Threats Going Viral, Part 5: Social Media

For our final blog in this series, looking at the online risks associated with COVID-19, we focus on social media. The popularity of social media channels means that they are extremely susceptible to exploitation by cybercriminals and other infringers, particularly during the coronavirus crisis. In an earlier post in this series, we discussed the use of social media for the distribution of phishing-related content, but CSC has also noted marked activity relating to the creation of fake accounts. more

Coronavirus Online Threats Going Viral, Part 4: Phishing

In part four of this series of posts looking at emerging internet content relating to coronavirus, we explore phishing. In times of crisis, cyber criminals invariably take advantage of the growing concerns of the public. In the case of the coronavirus, they have done so by sending phishing emails that play on the fears surrounding the spread of the illness. A number of reports have emerged of emails purporting to provide advice or assistance relating to COVID-19... more

Coronavirus Online Threats Going Viral, Part 3: Mobile Apps

In part three of this series of posts looking at emerging internet content relating to coronavirus, we turn our attention to mobile apps - another digital content channel that can be used by criminals to take advantage of people's fears about the health emergency for their own gain.One of the most common attack vectors we have found in our analysis is the use of apps purporting to track global progression of COVID-19, or provide other information, but which instead incorporate malicious content. more

Coronavirus Online Threats Going Viral, Part 2: Marketplaces

In the midst of the coronavirus crisis and the partial or total quarantines happening around the world, more people are turning to eCommerce for their purchases. This, combined with the increased demand for healthcare and healthcare-related products, is causing surges of activity on online marketplaces. Perhaps least surprising is the growth in the number of listings for cleaning and hygiene products (e.g., hand sanitizer), as well as facemasks... more

Coronavirus Online Threats Going Viral, Part 1: Domain Names

As news of the spread of the coronavirus (COVID-19) continues to emerge, CSC has undertaken the first in a series of studies looking at how the development of the crisis has affected online content. This first article looks at the numbers of registered domains with names containing coronavirus-related strings - "coronavirus" or "covid(-)19" (optional hyphen) - and analyzes the types of content present on the associated websites. more

Topic Interests

CoronavirusBrand ProtectionCybercrimeWebDomain ManagementCybersecurityDomain NamesMobile InternetEmail

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