Domain Names

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Super Bowl 50 Ads Reimagined Through a New Top-Level Domain Filter

Marketers and advertisers across the world pay close attention to Super Bowl ads, for good reason. At a cost of up to $5 million for a 30-second spot, Super Bowl ads represent the world's biggest stage for high-reach, large-impact marketing. The best practices seen on Sunday will set the standard across the industry and influence marketing behavior around the world. The call to action used in any Super Bowl spot can make or break the investment. more»

2015 Domain Year in Review

2015 was a challenging yet exciting year for brand owners. While new gTLDs continue to consume much of the news in the domain industry, there were other notable highlights. Global domain registrations reached nearly 300 million; ICANN had several initiatives in motion that were of particular concern to brand owners; and companies continued to face threats to their brand reputation, revenue and customer trust. Here's my top 5 domain highlights from 2015. more»

IPv6 and DNSSEC Are Respectively 20 and 19 Years Old. Same Fight and Challenges?

A few weeks ago I came across an old interview of me by ITespresso.fr from 10 years back entitled "IPv6 frees human imagination". At the time, I was talking about the contributions IPv6 was expected to make and the challenges it had to face. After reading the article again, I realized that it has become a little dusty (plus a blurred photo of the interviewee :-)). But what caught my attention the most in the interview was my assertion: "If IPv6 does not prevail in 2006, it's a safe bet that it will happen in 2007". Wow! more»

Building a Strong, Sustainable Domain Name Industry - With Integrity

This week, I had the privilege of presenting at NamesCon on behalf of the Domain Name Association (DNA) -- in my position as Chair of the Board -- to provide an update on our activities and an assessment of our progress as an industry in light of the goals of the DNA. In summary, there is still a long way to go with many challenges to address. Despite this, there is much to be excited about and incredible opportunity for our combined success. Included here is a transcript of my speech. I welcome feedback and comments. more»

CircleID's Top 10 Posts of 2015

Once again it is time for CircleID's annual roundup of top ten most popular posts featured during the past year (based on overall readership). Congratulations to all the 2015 participants and best wishes in the new year. more»

Generic Top Level Domain Insights for Q4 2015

2015 has been a busy year for the new gTLD industry and 2016 will undoubtedly, be another interesting year. Anticipation of the General Availability for some of the highly contentious TLDs, the development of existing generic Top Level Domains (gTLDs) in terms of registrations, and business proposition with the majority of the first round of applicants reaching delegation by the end of the year. While 2015 had over 7 million new gTLD domain registrations, the top 25 Top Level Domains accounted for almost a half of both registration revenues and volumes highlighting the need for the industry to garner further momentum and fortune. more»

Domains Should Be Complementary, Not Complicated

One of Rightside's missions is to help registrars, resellers, and domain specialists grow their business. As the domain industry once again convenes at NamesCon, it's important to discuss what we've been doing (what worked, what didn't) and still must do to build global awareness for new domain names. From a technological perspective, I think the tools and services being offered have never been faster, more stable, or secure. What I want to explore is not on the technical side of the business, but on the marketing side, and that's the opportunity presented by complementary domains. more»

How .MUSIC Will Go Mainstream and Benefit ICANN's New gTLD Program

Since the launch of the New gTLD Program in 2012, it has become evident that new gTLD registries overestimated the demand for new Top-Level Domain name extensions. Furthermore, new gTLD registries did not anticipate the hurdles in raising awareness, not to mention creating adoption for new domains. Even the most pessimistic New gTLD Program critic did not expect such uninspiring results. It was a wake up call for many in the domain industry. The New gTLD Program currently lacks credibility. No new gTLD has yet to go mainstream and capture the world's imagination. more»

Premium TLDs, Real Value for Money

There is an intrinsic value proposition to new gTLDs. They mean to give users fresh naming possibilities and provide more meaningful Internet addresses. And to do so at much reduced prices. Reduced prices? Really? This is where eyebrows start being raised. How so? Well before the advent of new gTLDs, few suffixes offered any real ability to differentiate. Users thus looked to the second level, not the top level, for a way to get their web addresses to stand out from the crowd. So began a vicious circle of value going to the limited number of meaningful second level names since at TLD level, the only string with any real equity was .COM. more»

2015 New gTLD Year in Review (Infographic)

The 2015 infographic reflects some of the intriguing highlights of the new gTLD industry... Revenues are based on the average retail price over four registrars (101domain, eNom, GoDaddy and United Domains) at the end of December 2015. In the case where a TLD was unavailable at all four registrars, one or more alternative registrars were used for the average price. Top five TLDs launched in 2015 are based on TLDs entering into General Availability after January 1st and based on volume, not revenues. more»

What's in a Name?

What's the difference between .local and .here? Or between .onion and .apple? All four of these labels are capable of being represented in the Internet's Domain Name System as a generic Top Level Domains (gTLDs), but only two of these are in fact delegated names. The other two, .local and .onion not only don't exist in the delegated name space, but by virtue of a registration in the IANA's Special Use Domain Name registry, these names cannot exist in the conventional delegated domain name space. more»

Less is More - The Sales Boom in Short Character Domain Names

Much of the domain industry has seen a huge surge in sales of 2, 3 & 4 character sales. More specifically numeric domain sales are ever increasing mostly driven by Chinese buyers. As such domain marketplaces are utilizing and developing stronger connections in China to foster this growth even further while creating awareness for why this is occurring. When talk turns to economic and trade growth, China is never left out of the conversation. This talk extends to the domain market as well. more»

Cheers! Registries and Registrars Doing the Right Thing by Patients

Domain name registration is a hot industry. Registrars represent a growing multi-billion dollar industry with the keys to the Internet for any organization hoping to have a web presence. Further, because of their role as one of the gatekeepers to the Internet, registrars have the unique ability and are often asked to take action against illegal activity online. This fact was highlighted in the report released this week by the Office of the U.S. Trade Representative, the 2015 Out-of-Cycle Notorious Markets List. more»

Only One Week Left to Submit Nominations for PIR Board of Directors (Closes Nov 30)

If you would like to help guide the future of the Public Interest Registry (PIR), the non-profit operator of the .ORG, .NGO and .ONG domains, the deadline for nominations is MONDAY, NOVEMBER 30, 2015! After reading the information about the PIR Board requirements, you are welcome to nominate either yourself or anyone else using the PIR Nomination Form. Nominations close at 23:00 UTC on November 30, 2015, so don't delay! more»

The TPP and the DNS

On November 5, 2015 the Office of the U.S. Trade Representative (USTR) released the official text of the Trans-Pacific Partnership (TPP). That text consists of 30 separate Chapters totaling more than 2,000 pages, and is accompanied by four additional Annexes and dozens of Related Instruments. Only those who negotiated it are likely to have a detailed understanding of all its provisions, and even that probably overstates reality. more»

News Briefs

TLD Operators Should Not Police Content, Says EFF

Facebook-owned Instagram Wants Domain Deal Upheld

Close to 3.1 Million Domain Names Registered in the Third Quarter of 2015

Sony Uses Brand TLD '.sony' for Bond Game Site

Harm Caused by Typosquatting Is Still Modest, Research Suggests

Newly Released "Domain Name Arbitration" Book Offers Guide for Navigating UDRP

Megaupload Domains Seized by FBI Now Link to Scam Ads and Malware Due to Renewal Failure

FTC Puts Burden Back on ICANN Concerning .Sucks Dilemma

China's New Law Could Severely Damper Domain Name Registrations

2017, Year of Consolidation for Domain Name Market, AFNIC Study Suggests

Placing New Domain Names in Temporary "Penalty Box" Could Deter Malicious Use, Says Paul Vixie

A Look at the Current State of ccTLDs, Particularly in Europe

ICANN Asks U.S. Federal Trade Commission Whether .SUCK is Violating Any Laws

M3AAWG Releases Anti-Abuse Best Common Practices for Hosting and Cloud Service Providers

Internet Grew by 4 Million Domains in 4Q 2014, Reaching 288 Million Worldwide

Governments Concerned Over ICANN's Complex, Lengthy and Ambiguous Processes

A Unique Seven-Month Long Study of the Typosquatting Landscape

Google Unleashes Domain Name Registration Service

Total Domains Reach 280 Million Worldwide

Japanese ISP Buys Z.com Domain For Close to $7 Million

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