Elisa Cooper

Elisa Cooper

VP Product Marketing at MarkMonitor
Joined on April 24, 2009 – United States
Total Post Views: 282,387

About

Elisa Cooper is a Vice President of Product Marketing for MarkMonitor. Over the last 12 years, Elisa has worked closely with Fortune 1000 corporations to define and develop market leading domain management and brand protection solutions. Elisa also serves as a senior domain name consultant working with corporations on portfolio consolidations, domain name strategy and online brand protection.

Featured Blogs

New gTLD Abuse Trends Beginning to Emerge

With just over 2.4 million New gTLDs registered, abuse trends are beginning to emerge. Earlier this month we conducted a review of the top 100 most highly-trafficked Web property names across the top 5 most popular new gTLD registries. It is apparent that the abuse we had expected has occurred -- just not where we had anticipated. more»

All New gTLD Registrations Should Be Subject to Sunrise Periods - Even Reserved Names

Planning to register your trademark as a domain name during a Sunrise Period only to find out that the registration appears on a Reserved Names list? There are a number of reasons why a domain that matches your trademark is appearing on a Reserved Names list. First of all, if the domain desired is the subject of Name Collision, it may appear on a Reserved Names list. Although this is not true for all registries, as some operators are allowing domains that have been the subject of Name Collision to be allocated during Sunrise, but not delegated. more»

ICANN's Uniform Rapid Suspension: The Good, the Bad and the Ugly

With so many new gTLDs moving into their respective general availability periods, and incidents of cybersquatting beginning to appear, many companies are now looking towards the URS (Uniform Rapid Suspension) as a possible solution for quickly remediating abuse. As a reminder, domains that are the subject of a successful URS ruling are suspended for the remainder of the registration term, or can be renewed for an additional year at the current registrar. more»

2013 Domain Name Year in Review

Well folks, it's that time of year again. It's time for our countdown of the top 10 biggest domain stories for 2013. And while my predictions from last year were accurate, in that we did see a record number of registry and registrar breaches, I had no idea that this year's biggest story would even appear on the list. So with that said, let's get started. more»

New gTLD Registration Strategies: Preparing for the Inevitable

As we draw closer to the first new gTLD registry launch, many companies are beginning the arduous task of developing their new gTLD registration and blocking strategies. And after speaking with dozens of clients, I can tell you that the planned approaches are ranging from very minimal registration and blocking strategies for one or two core brands, all the way through to registrations of multiple brands in every single new gTLD registry. more»

More than 85% of Top 500 Most Highly-Trafficked Websites Vulnerable

Over the last 5 years, hacktivists have continued the practice of redirecting well-known domain names to politically motivated websites utilizing tactics such as SQL injection attacks and social engineering schemes to gain access to domain management accounts -- and that, in and of itself, is not surprising. But what IS surprising is the fact that less than 15% of the 500 most highly trafficked domains in the world are utilizing Registry Locking. more»

New gTLDs: If I Knew Then, What I Know Now…

If only I had been able to predict the new gTLD future, but alas my crystal ball (well, really it's a Magic 8 Ball ®) did little to help me. And I really doubt that 5+ years ago, when this new gTLD journey began, that anyone could have predicted where we are now. All that said, back in 2008, I wish I could have known that... more»

ICANN Board Resolutions May Enable New gTLDs to Potentially Launch in Fall

In an attempt to appease the Governmental Advisory Committee, ICANN's New gTLD Program Committee directed ICANN staff to amend the Registry Agreement so that all New gTLD Registries will be required to include a provision in its Registry-Registrar Agreement that requires Registrars to include in their Registration Agreement a provision prohibiting Registered Name Holders from distributing malware, abusively operating botnets, phishing, piracy, trademark or copyright infringement, fraudulent or deceptive practices, counterfeiting or otherwise engaging in activity contrary to applicable law, and providing (consistent with applicable law and any related procedures) consequences for such activities including suspension of the domain name. more»

Are You Ready for the Launch of New gTLDs?

It seems as though the inevitable is now upon us, and though there are many that have wished this day never come, the launch of the first new gTLD registries is approaching. Now whether the first new gTLD registry will launch within the next few months or be delayed due to Advice from world governments remains to be seen. However, most companies with which I have spoken desperately need any extra time to prepare for the launch of new gTLDs. more»

ICANN's Trademark Clearinghouse to Provide Unprecedented Protections in the Domain Name Space - HUH?

Really ICANN? The Trademark Clearinghouse provides unprecedented protection. According to your recent announcement it does. Do tell, ICANN -- in what way does the Trademark Clearinghouse protect anything? more»

New gTLDs - Preparing for March Madness

If you are a new gTLD applicant, or if you follow ICANN, or if you just like being in a constant state of confusion, then the recent barrage of ICANN activity has probably been enough to make your head spin. Let's take a look at what we have hurtling towards us, like an out-of-control asteroid, in the next month. more»

Preparing for the Launch of the Trademark Clearinghouse

With the Trademark Clearinghouse (TMCH) expected to begin accepting submissions within the next month or so, many companies are now attempting to identify marks for inclusion. As a reminder, the TMCH is a centralized repository of validated rights which will be used in support of ICANN's New gTLD Program. Submissions to the TMCH enable brand owners to register their trademarks as domain names during so-called Sunrise Periods. more»

Top 10 Biggest Domain Stories of 2012 and Predictions for 2013

So my prediction from last year that "ICANN will open the new gTLD application period without any glitches" could not have been more wrong. And yes - I actually used the word 'glitches'... Regardless of my crystal-ball gazing skills, it's been another incredibly eventful year, and below are the Top 10 Domain Stories from 2012. more»

NEW CEO, Trademark Clearinghouse, URS and RAA Take Center Stage at ICANN 45 in Toronto

At his first meeting as CEO of ICANN, Fadi Chehade showed up ready to work AND to listen. ICANN's new CEO described his objectives for the organization which included 1) affirmation of purpose, 2) operational excellence, 3) internationalization, and 4) evolution of the multi-stakeholder model on which ICANN is built. He also described significant organizational changes to ICANN leadership and staff... more»

New Top Level Domains Application Metering - Figure It Out ICANN!

Let me begin by saying that I am big supporter of ICANN. But good grief ICANN, why must the ENTIRE new gTLD process be so painful? I could run through a long list of all the delays, missteps and glitches, but why bother? It's almost comical at this point -- although not for 1,930 new gTLD applicants who have been waiting for ICANN to get their act together. First we were led to believe that the batching of applications was necessary due to resourcing constraints, which I personally never understood as the evaluation of applications is being done be third-party consultants. more»

'Registration Blocks' Provide Protection

When the ICM Registry initially launched .XXX last year, the notion of a 'registration block' was a fairly novel idea. Essentially, the ICM Registry allowed companies who were not part of the "global adult entertainment industry", to seek permanent removal of names matching their trademarks from the general pool of names available for registration for a low-cost fee. Many saw this move by the ICM Registry as a genuine attempt to protect the rights of brand owners, while others saw it as yet another mechanism for generating revenue from rights owners under the guise of a "Sunrise Period." more»

.Brand Applications Account for One Third of All New gTLD Applications

ICANN announced today that they received a total of 1930 New gTLD applications from 60 countries for 1408 unique strings. Of the 1930 applications received, .Brands accounted for 664 of them. There are an additional 80 .Brand TLDs which we have classified as "Other", as they do not fall into any of the categories listed above. more»

New Generic Top Level Domain (gTLD) Application Reveal Targets June 13, But Many Questions Remain

Even though ICANN is moving full steam ahead with the New gTLD Program, many of the program's specifics are still being finalized. Many important questions related to the Trademark Clearinghouse and the Uniform Rapid Suspension (URS) still remain unanswered at this point. However, ICANN has recently provided additional details around Application Reveal and Batching and selected the Independent Objector. more»

New gTLD Application Monitoring? Now?

Why in the world would any company sign-up for a "New gTLD Application Monitoring Service" when ICANN intends to publicly post all applications on May 1st? Domain Name Watching and Trademark Watching Services make perfect sense when new registrations and applications are being submitted and granted on a daily basis. I think that we can all easily agree that trying to understand new domain name and trademark registrations without an automated service would be nearly impossible. more»

2011 Domain Name Year In Review: Top 10 Biggest Domain Stories

Who would have ever believed that .XXX would finally be approved AND launched, total domains registrations would continue to grow at 10% year over year, ICANN would be in the process of preparing for the launch of new gTLDs in the face of harsh criticism, and that both Go Daddy and Group NBT would be acquired by private equity firms. As we look back over the past year, here are the top 10 biggest domain stories of 2011. more»

Senate and House Hearings on New Top Level Domains Not Likely to Delay Launch

Yesterday, the US Senate Committee on Commerce, Science and Transportation held hearings on ICANN's expansion of top level domains. Next week the House Energy and Commerce committee will also conduct their hearings on this same topic. more»

What Will Be the Magic Number for New gTLD Applications?

With the application launch period scheduled to begin in less than three months, everyone wants to know just how many new generic Top-Level Domains (gTLDs) applications will be submitted. In terms of the number of applications to be submitted, I've seen estimates putting the figure as low as 500. But just last week, an industry insider told me that he thought the number could go as high as 3,500. more»

Thinking of Applying for a Truly Generic TLD, but Restricting Ownership to a Single Registrant?

As it's coming down to brass tacks and companies are now seriously considering applying for their own .Brand Top-Level Domain (TLD), questions about whether to also apply for a truly generic TLD keep popping up. Many large corporations want to know whether it's even possible to apply for something like .Shoes AND to restrict registrations so that only a single specified registrant is allowed. After all, for the right company it seems that something like .Shoes could be a valuable namespace -- short, easy to remember, and easy to spell. more»

Kudos to ccTLD Registries for Taking Measures to Improve Security

When I first wrote about Domain Registry Locking over a year and a half ago, Verisign was the only Registry offering a true Registry Lock Service. Of course, not long after, Neustar announced their Registry Lock Service too. Recently however, a number of ccTLD Registries have also adopted Registry Locking programs... more»

Is Your Company on the Sidelines for Getting Its Own TLD? Here are 6 Questions Worth Considering

By now, I've probably spoken with close to a hundred brand owners who are all trying to make some very important decisions about whether or not to apply for a new generic Top-Level Domain (gTLD). Everyone wants to know what "the other guy" is doing. But for the most part (with the exceptions of Canon and Hitachi), brand owners have been tight-lipped about their intentions. Even in a recent New gTLD webinar hosted by MarkMonitor (primarily attended by brand owners), when asked in an anonymous poll whether they intended to apply... more»

ICANN Approves New gTLD Program; Applications Accepted January 2012

In what can best be described as a historic decision, today the ICANN Board overwhelmingly approved the new gTLD Program with a vote of 13 to 1 with 2 abstentions. Applications for new gTLDs will be accepted from January 12, 2012 to April 12, 2012. Experts believe that there will likely be hundreds of new applications submitted during this first round. more»

ICANN Releases gTLD Applicant Guidebook

Per their timeline, ICANN released the gTLD Applicant Guidebook on May 30th. This version contains revisions based upon both community feedback, as well as recent consultations with the Governmental Advisory Committee (GAC). more»

Questionable Impact for US House Hearing on New gTLDs

This morning, the US House Subcommittee on Intellectual Property, Competition and the Internet led by Representative Goodlatte (R - VA) conducted a hearing on New gTLDs. Kurt Pritz, Senior Vice President from ICANN did his best to alleviate concerns about the risks posed to intellectual property rights and consumers as the result of the New gTLD Program and reiterated that the process to launch new gTLDs has been underway for 7 years. more»

Really? A Hearing on New gTLDs at this Late Stage?

To the dismay of many (and the chagrin of some), it appears as though the US House Subcommittee on Intellectual Property, Competition and the Internet will be conducting a hearing on New generic Top-Level Domains (gTLDs). Meanwhile, ICANN is careening towards the finish line of the new gTLD Program with a vote by the ICANN Board scheduled for June 20th. Just what this all means remains to be seen. more»

New gTLD Discussion Draft - Top 10

Okay, so spending my Monday morning printing out and reviewing 348 pages of the "New gTLD Discussion Draft" is not exactly what I had mind when I woke up today, but kudos to ICANN for keeping to the timeline that they had released last month. Since, most of you do not have the time or the patience (and probably have real work to do), I've taken it upon myself to highlight the most important changes in this version. more»

New gTLD Program to Be Finalized After June ICANN Meeting

Today, in a presentation made to attendees of the McCarthy Institute Symposium, Peter Dengate Thrush, ICANN Chair, announced that the Final New generic Top-Level Domain (gTLD) Applicant Guidebook would be completed after the ICANN Meeting in Amman, Jordan which is scheduled for June 19 - 24, 2011. more»

2010 Domain Name Year in Review - Oh, What A Year It Was!

Many of us were expecting radical changes in 2010 to the domain name market. There definitely were some of those -- just not the ones I expected. From the seizure of domains names by the US Government to ICANN's removal of restrictions on Registry/Registrar cross-ownership, 2010 was a year full of surprises. In this post, I've compiled what I think were the biggest domain name stories in 2010. more»

Vertical Integration of gTLDs Registries and Registrars Now Permitted

While many were expecting a decision of strict Registry/Registrar separation, in an unexpected ruling, it was announced that ICANN will not restrict cross-ownership between Registries and Registrars. While the current set of agreements prohibits Registries from acquiring Registrars, they do not prohibit Registrars from applying for or operating TLDs. The Board Resolutions also made note of the fact that while individually negotiated contracts have included restrictions on Registry ownership of Registrars, cross-ownership provisions have varied over time and no formal "policy" on this topic has ever been recommended by the GNSO or adopted by ICANN. more»

ICANN Publishes New gTLD Timeline

On October 28th, at a Special Meeting of the ICANN Board of Directors, an updated New generic Top-Level Domain (gTLD) timeline was adopted as a working plan. The new Launch Scenario indicates that the New gTLD Applicant Guidebook will be declared final at the December ICANN Meeting in Cartagena, Colombia. more»

Understand the Value of Defensive Domain Registrations

The bulk of corporate domain portfolios largely consist of defensive registrations which often include common misspellings, product names, and abbreviations in countries where they may not even be doing business. More than ever, with the launch of new generic Top-Level Domains (gTLDs) expected to occur next year, companies are now taking a hard look at their defensive holdings and asking themselves whether or not they really need all of these registrations. more»

ICANN Board Retreat Results in Specific New gTLD Directives

Over the weekend, ICANN's Board of Directors met in Norway to discuss the fate of new generic Top-Level Domains (gTLDs). As a result of the meeting, two resolutions were passed related to new gTLDs. First, the Board resolved to recommend further actions based on comments recently submitted by the Governmental Advisory Committee. The second resolution directed the ICANN CEO to incorporate a number of items into the fifth version of the Guidebook including... more»

ccIDNs: So Many Choices, So Little Time

As a result of ICANN's IDN ccTLD Fast Track process, which was launched in November of last year, a number of new ccIDNs (Country Code Internationalized Domain Names) have been successfully added to the root including: China (.中国, .中國), Egypt (.مصر), Hong Kong (.香港 ), Russia (.рф), Saudi Arabia (.السعودية), Taiwan (.台湾, .台灣) and the UAE (.امارات). ... With so many new registration possibilities available, and several Sunrise periods quickly approaching, many corporate domain managers are asking themselves whether new registrations should be added to portfolios which are already bursting at the seams. more»

Top Ten New gTLD Gotchas

With the launch of new generic Top-Level Domains (gTLDs) expected to occur early next year, many are closely examining the opportunities and risks associated with ICANN's Program. Although still in draft format and subject to change, keep these gotchas in mind as you think through your strategy. more»

ICANN Releases Fourth Version of the New gTLD Draft Applicant Guidebook

A fourth draft of ICANN's New gTLD Draft Applicant Guidebook has been released. In addition to the Applicant Guidebook, ICANN has also published summaries and analysis of the public comment period. The latest version includes... more»

DNS… Wait a SEC

Complete DNSSEC implementation requires that domains are authenticated at the root by the Registry, and that DNS zones and records are authenticated as well. Now before I go any further, let me begin by stating that I fully support the development and deployment of DNSSEC and that the vulnerabilities presented by Cache Poisoning are very real, especially for those websites collecting login credentials or other types of sensitive information. more»

All Aboard… the IDN Fast Track

In addition to Egypt, Russian Federation, United Arab Emirates and Saudi Arabia which had successfully completed the second phase of the Internationalized Domain Names (IDN) Fast Track Process earlier this year, ICANN announced today that China, Hong Kong, Palestinian Territories, Qatar, Sri Lanka, Taiwan, Thailand and Tunisia have also successfully completed the second phase. more»

EI, EI - NO!

For those closely following the ICANN Meeting in Nairobi this week, the EOI (Expression of Interest) model seemed like a foregone conclusion. In fact, ICANN had scheduled a webinar on March 18th to explain the process despite the complaints of the community and large-scale disagreement amongst proponents of the EOI. more»

Domain Registry Locking Program: It Is There for a Reason, So Why Not Use It?

At the beginning of last year, MarkMonitor participated in VeriSign's beta program to test server-level protections which were designed to mitigate the potential for unintended domain name changes, deletions and transfers. When VeriSign finally released their Registry Locking Program to all registrars, I expected to see the owners of highly trafficked sites flocking to this new offering. However, after a review of the top 300 most highly trafficked sites, I was shocked to uncover that less than 10% of these valuable domains were protected using these newly available security measures. more»

2009 Domain Name Year in Review

To say that it's been quite a year in the world of domain names would be an understatement. From compromised country code Top-Level Domains (ccTLD) registries, to the delay of new generic Top-Level Domains (gTLDs), some of the events of the past year have been surprising, while others could easily have been predicted. Regardless of whether you could have seen these coming, please find below my list of 2009's most important domain name events...at least, as I see them. more»

A Sigh of Relief for Brand Owners …Not So .Fast

All indications from the ICANN meetings in Seoul are that significant delays for the release of new gTLDs (Generic Top Level Domains) are expected. According to Rod Beckstrom, ICANN's CEO, new gTLDs will be made available when, "we've adequately addressed the important issues that are on the table." These important issues include efforts to address malicious conduct, root scaling, economic analysis, trademark protections, and vertical separation as related to the new gTLDs. more»

Ten Years of UDRP

In 1999, the Internet Corporation for Assigned Names and Numbers (ICANN) developed a policy to resolve disputes between trademark owners and registrants of domain names. This policy, the Uniform Domain-Name Dispute Resolution Policy (UDRP) was made available for disputes concerning an alleged abusive registration of a domain name. In the past 10 years alone, more than 16,000 disputes have been filed resulting in more than 10,000 domain name transfers. more»

ICANN Defends Plans for New TLDs But Launch Date to Likely Slip

On September 23, ICANN's Chief Operating Officer, Doug Brent was asked by ranking members of the U.S. House of Representatives Judiciary Committee why they were continuing to move forward with the launch of new gTLDs when they had not yet been able to resolve complaints. Brent stated that Internet users have long called for the expansion of new gTLDs and that winners of new gTLDs would have to abide by a lengthy set of rules. Brent went on to say that "ICANN did not casually think this plan up." more»

Corporate Domain Registration Practices in Light of New gTLDs

For years, corporate domain name administrators have scoffed at every new second-level and third-level country code Top-Level Domain (ccTLD) liberalization, and rightly so. Until recently, most had continued the practice of registering significant numbers of variations, misspellings and typo-squats. While I have never encouraged the practice of registering every variation in every geography, as this becomes prohibitively expensive over time... With what seems to be the imminent launch of hundreds of new TLDs as a result of ICANN's new initiative, companies appear to be saying enough is enough, and meaning it. more»

Domain Name Registries Must Do More to Protect Highly-Trafficked Domains

With the recent attacks against high-profile New Zealand domain names including Coca-Cola.co.nz and F-Secure.co.nz, fingers are naturally pointing to Domainz, the registrar of record for these domains, as the party responsible for this lapse in security. While domain name registrars certainly need to ensure the security and stability of their systems, domain name registries must also step up and take responsibility for mitigating risks posed by hackers... more»