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Jean Guillon

New gTLDs "only".
Joined on August 29, 2008
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About

New gTLD Consultant offering new gTLD SWOT analysis since 2010 and experienced as a Registrant, a Registrar and a Registry. Jovenet Consulting is conservative and creates innovative new gTLD projects for Round 2 of the ICANN new gTLD program to take place in 2026.
Editor of the gTLD.club.

Except where otherwise noted, all postings by Jean Guillon on CircleID are licensed under a Creative Commons License.

Featured Blogs

Reasons Why You Should NOT Apply for a .BRAND New gTLD

There are two kinds of new domain name extensions: those dedicated to selling domain names through the network of accredited Registrars and those dedicated to a personnel use. I call these "dotBRANDs" or ".brand" new gTLDs since they are used - most of the time - by Trademarks for their own benefit. This article focuses on .BRAND new generic Top-Level Domains. In the ICANN vocabulary, these are "Registry Agreements with Specification 13". more

Round Two of New gTLDs: No Crap

So you're still lost, wondering where to start and what to do to submit your application in the next round of new top-level domain application? Well, you can attend webinars and listen to service providers telling you what you have to do with them "to be prepared"... but please... pay no one for this. Here is why. There are two things to know and one thing to do first. more

March 2019: Which New gTLDs Are Becoming Mainstream?

I went through the exciting exercise of checking all March 2019 new gTLD reports to extract which domain name extension shows an interesting learning curve (or something strange happening). This is what I noticed for the 20 categories of TLDs... In the list of new gTLDs for Politics, the first new gTLD to have been delegated from the ICANN new gTLD program - .GURU (63,000) - lost 2,000 registrations since January 2018 (not 2019). more

Community New gTLD Applications: The Wrong Choice

Community new gTLD applications were one of the three options offered by version one of ICANN new gTLD applicant guidebook. It was also possible to submit a "generic" or a "geographic application." I dug the ICANN website and found out that, in the end - and according to me only - it was a bad choice to submit such application...
I went through the 52 delegated applications to investigate which ones have lots of domain name registrations and which ones don't. more

The .BEST Brand Protection (Interview)

Launching a social network based on a single domain name extension is seriously innovative, but such a concept also implies to give Trademarks a chance to protect themselves. I recently interviewed Cyril Fremont, the new operator of the .BEST Registry and also CEO of "THE.BEST Social Network" on his plan to allow Trademarks to protect their assets prior to the launching of the review network. more

Why “.brands” Domains Make Sense

I receive spam on a daily basis from various Banks... as well as mine. None are legitimate but actually, that is not what is catching my attention receiving spam. There is something else and it deals with stealing information from me. Creating a personalized ".brand" domain name extension allows avoiding all that. Many are familiar with receiving spam through phishing attempts to have you answering an email and providing personal information such as login and passwords... more

Political New gTLDs: One Year in Review

Once a month, at the end of the month, a snapshot of domain name registration volumes is taken according to categories of new gTLDs. Twenty categories are covered and this article covers Political new gTLDs. These snapshots allow having a global overview of which extensions increase their volume of domain names registered from a month to the other, in a period of 12 months. Below is what I noticed from January 2018 to December 2018 for domain name extensions related to politics. more

The .BEST Acquisition: 3 Months After

The .BEST new gTLD Registry was acquired 3 months ago by Cyril Fremont, a French Entrepreneur from Paris, and a team of investors. I took the time to meet with Cyril in the latest ICANN63 meeting in Barcelona to ask him a few questions about his future new gTLD project, three months after it was acquired from the previous owner... .best has just released the MVP (Minimum Viable Product) of the social network. The ".best" social network will be officially present at the next Namescon... more

Law Enforcement Agencies Will Have Authority on Registries and Registrars

Accessing Whois information and acting on a litigious domain name is becoming a nightmare for law enforcement agencies. Law enforcement agencies must have an access to the information provided by registrants in the Whois database and, in specific cases, have authority to act FAST on a domain name. The EU has a solution for this and it's coming in 2020. more

The .BEST New gTLD: Second Interview

This is a one hour podcast giving all details about what the .BEST social network is going to be and how users will be able to generate an income from it... Cyril Fremont gives lots of details on how his social network, focusing on reviews, is going to be different from Google Reviews, Facebook, Yelp and TripAdvisors. If one would be tempted to think that ... well, "that's just going to be another social network", then, I strongly suggest to listen carefully the part of the interview on the decentralization of this network. more

New gTLDs: Are You Rich?

Did you know about these new domain name extensions which focus on wellness, wealth and ego? Well, I listed them and there is an interesting one... which really is unique... Many want to be famous and some industries should have a look at this list of extensions since they are keywords dedicated to very powerful industries: Gold and Diamonds, for example, have their own new gTLD for domain names ending in ".gold" and ".diamonds". more

French Acquire the .Best New gTLD - Interview with the New Owner

This is an interview with Cyril Fremont, the first French entrepreneur to have acquired a new generic Top-Level Domain (gTLD). We long waited for innovation in the new gTLD industry and reading between the lines of this interview, one will understand that the reason behind this acquisition is "not" to sell domain names - the way registries do it in 2018. If ".Best" domains remain open to all here, this registry is planning to create innovative projects that will be launched in the near future with some possibly big surprises. more

When the Backend Domain Name Registry Is Too Expensive

What we call a "backend registry" is the mandatory technical platform to operate a domain name extension and all registries have one. It is the backend registry that allows accredited registrars to technically sell domain names for each top-level domain (TLD). The question here is: what happens to a registry, who sells domain names to accredited registrars when his backend registry solution provider is too expensive? more

What Happens If Two Applications for a New gTLD Are a City and a Family Name?

When applying for a new gTLD, what happens if two applications for the same extension are a city and a family name? Which one wins? Let's imagine that a person whose family name is "Marseille" applied for the .MARSEILLE new gTLD in the next round of the ICANN new gTLD program. What if there was a .MARSEILLE new gTLD too but as the name of the French city? more

New gTLDs and Concept of a Universal Directory

The concept of a universal directory does not exist on the Internet. There are thousands of directories of all kinds and online Yellow Pages in many countries. All of these websites are different, accessed differently and operated differently: for example, Yellow Pages in France are different from their equivalent in Spain and Italy. There is no standard directory operated behind the same name worldwide. more

Independence is New gTLD Compatible

Independence must be a fashion of the moment. Cataluña, a place where I've lived, is fighting hard to be independent and, even if I don't believe a second that this will ever happen, it is a common example of a community which fought hard, very early and by all means, to operate a new gTLD to clearly identify its culture (and Nation) on the Internet: the .CAT Top-Level domain. Note that this TLD has nothing to do with the .DOG nor .PET new gTLDs (joke). more

Why I Want a .PAYPAL New gTLD

I use Paypal, and I am quite satisfied with how it helps me with my business: it is still a little hard to use, and I don't use all functions of the tool, but it is not so expensive, it is fast and efficient, and Paypal does not send so many emails. In one word, Paypal rocks... The only problem that I have with Paypal is the number of fake emails that I receive. Of course, I easily identify them as they come in and luckily, G Suite (Gmail) does an excellent job at blocking all spam and phishing. more

Studying .BRAND New gTLDs

Many participants in the latest ICANN meeting in Copenhagen asked that same question: "when is the next round of the ICANN new gTLD program?". If the question came from new gTLD service providers, I also noticed that it was different from "the first round": now the question focuses more on .BRANDs rather than Generic TLDs dedicated to selling domain names. The question also comes more from representatives of certain Trademarks who want to acquire a .BRAND domain name extension. more

Draft 0.5 of the New gTLD Applicant Guidebook

We all remember the nightmare of following the multiple versions of the "AGB" from the ICANN new gTLD program, and the time it took to get to the final version, which then took to allowing applicants to submit their new gTLD application, and which then took them to wait for their application to proceed... Welcome to version 0.5 of the next Applicant Guidebook. more

A Q&A on Google’s New gTLD Solution, Nomulus

Nomulus is the code for the backend domain name registry solution offered by Google which requires the use of Google Cloud. This solution is the one used for all of Google's new gTLDs and the solution works. An announcement for this solution can look like a potentially "simple" solution for future .BRAND new gTLD applicants, but is it truly the case? more

Confusing New gTLDs

Choosing the right domain name is like choosing a Trademark, it has to be taken seriously because it is a long time image investment. If new gTLDs have brought new options to those in charge of creating a name (precision, availability, novelty) and registering its (their) domain name(s), they also brought the possibility to make a terrible mistake when choosing the right extension for a domain name. more

Is Nomulus the Answer?

Google announced Nomulus: a tool to operate a new generic Top-Level Domains technically. In the world of new gTLDs, this announcement sounds like it is going to replace, or come as an alternative to backend registries. It could, but this sounding is incomplete... To create domain names ending in a brand new Top-Level Domain, an applicant had to submit an application to the Internet Corporation for Assigned Names and Numbers (ICANN) during the first round of the new gTLD program... more

A Look at New gTLDs Numbers… We’re Doing Good

Like it or not, new gTLDs are here and they're here to stay. If it is still common to read that the ICANN new gTLD program was a failure and few users are using new domain names, numbers show the opposite. I recently read very rude critics addressed to new gTLD applicants but surprisingly, critics often come from ".com" investors and my understanding of this is that new domain names lower their margins ...since the domain name offer is now larger. more

Buying Multiple Domains Makes Sense

Companies usually use one single domain name for their online activities but then, more questions pop up: SEO, Infringement, Future of the company, monitoring online competition... If buying multiple domain names answers some of these questions, there is a way to do it. Here is how... It often happens that the domain name of a company is neither the generic keyword of its core business nor a keyword that necessarily appears attached to its name. more

Assessing Current Generic New gTLDs

If we are already familiar with new generic Top-Level Domains from the ICANN new gTLD program, also called "new gTLDs", are we just as familiar with these new domain name extensions, which are called "generic" and which could be an alternative to the existing ".com" domain name extension? Not so many... As the list of new gTLDs is very long, we can easily say that there is a Top-Level Domain for any kind of business: a ".club" for Clubs, a ".news" for News, a ".dentist" for Dentists, a ".actor" for Actors, etc... more

.Canon, .Nikon and the Other Twenty Plus Photography-Related TLDs

A few days ago, Canon announced its move to a new domain name using its ".canon" extension, but did you know that there is a .NIKON new gTLD too? While the photography industry strengthens its presence online with these two major trademarks launching their dedicated top-level domains, there are a lot more generic extensions in the world of photography. more

.WINE New gTLD is Here, Thanks to Politicians

It is no news that the .WINE and .VIN new gTLDs are to be announced soon by Donuts and if the month of November is the very month everybody has been waiting for, at the beginning of the Sunrise Periods, many questions arise regarding the protection of wine geographical indications... There is a lot to say regarding the length of time it took to launch .wine and .vin new gTLDs and, most of all, how difficult it has been to protect its wine Geographical Indications (also called "wine GIs"). more

I Spoke to a Club Manager

We, domain name and Trademark professionals, think end-users know about domain names. The truth is that few of them have ever heard of what a domain name is and worth; very few have heard about new descriptive domain names so I asked a Club manager my questions... Representatives of a famous French sports club were there and I bumped into them to ask my question: "any plan to change to a .club domain name?" more

What New gTLD Applicants Want for Round 2

After talking to a few new gTLD applicants who participated in "Round One" of the ICANN new gTLD program, here is a list of complaints and questions I received, and probably a few things potential candidates should pay attention to prior to submitting an application... Applying is too expensive, I want my TLD for $200,000 "all included" (ICANN fee + consultancy services to fill in my application) more

New “.trademark” gTLD is Here

Few Brands have noticed it yet but a company has applied for a domain name extension which literally means ".trademark". The company is based in Hong-Kong and its name is "Huyi Global .?? Domain Registry". The ".??" is what we call an International Domain Name extension (IDN) and it means ".trademark" in Simplified Chinese. It is pronounced: "Shang Biao". more

New gTLDs and Universal Acceptance

Universal Acceptance is the topic of the moment, explained in one simple sentence: in the new gTLD world, it means that various groups (the DNS, ICANN and a few others) are working hard to make new domain names better accepted by the existing technical Internet infrastructure. A video extracted from the "ICANN 52" meeting explains it in 50 slides but I suggest a pause on slide 17, because it shows where the issues are and what remains to be fixed to give the ultimate answer to that question. more

Google Chose to Win .APP in an ICANN Auction for $25m - Why?

For those who don't know, there are typically 3 methods of resolving contention sets in the new gTLD world... Given that Google is a portfolio applicant of over 100 gTLDs why did it elect to go for an ICANN Auction and make all details of the auction public? Disclosure of the winning bid by Google certainly makes a statement, it's very newsworthy, but does it serve Google's purposes, since it is in other contention sets for some popular strings and a bar has been set? more

I Spoke to a .TAXI Driver

Last week I took a Cab on my way back from the Montparnasse Station in Paris. My wife had ordered a Taxi and it was waiting for us at the Taxi station. We had ordered it because we arrived late in Paris that night. Surprisingly, the Cab was a black Limousine with no Taxi sign on its top and the driver, who wore a costume, was gentle and polite. If you ever took a Taxi in Paris, you probably know why I am adding this to this paragraph. more

New .VIN Domain Names: What About Accents?

What exactly is that "reserved list of names" Fadi Chehadé refers to in his letter dated October the 22nd? If we already have an idea, we wonder if they considered protecting more than just "accents". The name of Hogan Lovells was mentioned in the last Safebrands "RINDD" and their input on this question is welcome if they are the company to be working on that list. more

Is the ICANN New gTLD Program a Draft for a V2 of the Internet?

A week ago I was discussing the alternative of a European Internet root with an ex-ICANN Board member. The idea that I like to develop in these discussions is to offer end-users a modern and cheaper naming system. Note that it does not mean that the ICANN root is a bad one, it means that a new and upgraded one could cohabit with the existing one. One will wonder what this article has to do with new gTLDs but considering the creation of an Internet "version 2", offers website and brand owners many advantages. more

Everyone Can Participate in ICANN Decisions ? Come On…

I participated in the French RINDD last week in Paris: RINDD stands for "Rencontres Internationales des Noms de Domaine". The translation would be "The International Domain Name Conference". This event is organized once a year by SafeBrands, a French Registrar. Many participants were there: the ICANN, Law Firms, Donuts, other new gTLD applicants, back-end Registries and many experts. more

New .WINE and .VIN Are Now Political Tools

The more I follow the .WINE & .VIN opera, the more I start to believe that the idea is either to kill both new gTLD applications to free space in Round 2 of the ICANN new gTLD program or make this subject a political tool "only" to increase Europe's presence in ICANN decisions. If there still is a wish from the European Commission to help .WINE and .VIN to become the strongest identity European wines could ever have on Internet, I would like to understand why the situation is still blocked... more

The New TLD Registry Example to Follow

With lessons learnt from the first Round, what does a new applicant need to know to prepare for the coming Round? Which example should he follow to increase his chances of success? I have had the chance to read about new domain names sales figure expectations, prior to the launching of Round one of the ICANN new gTLD program. Comments that I read and feed-backs that I have today are: "our expectations are the one we wrote on the paper and we are happy with them". more

Why .CHAT Could Be All That .TEL Wanted to Be and More

Almost everyone that has been working in the domain name industry for a while has a story about .TEL. It was introduced in 2005 and went live in 2009 with a flurry of publicity. It was a grand concept aiming to revolutionize the way in which people keep in touch. Unlike traditional domain names, the purpose of a .TEL domain name is to help manage and exchange contact information about people and corporate entities. more

So you want to apply for a new gTLD in the second Round of the ICANN new gTLD program?

New domain names are now on the market and you start to realize that you may have missed the train by not submitting your own new gTLD application. So why not get your part of the cake and consider applying for your own new Top-Level Domain in the second Round of the ICANN new gTLD program? Why not become a "Registry" and sell domain names... to the world? more

A Trick to Register Good Generic Domain Names

A good domain name can be difficult to find... in particular when the domain name extension is highly demanded. It is what is happening with the .CLUB new gTLD. Should your Registrar tell you that the desired domain name is not available, it is not necessarily true. Anybody involved in launching a website has to go through a search for a domain name, and most of the time, it begins with the following question: "is the .com available?". Most of the time the answer is: "no it is not".  more

Do You .RUN?

I am not such a good runner but I have decided to run early in the morning. It is what I just started to do today and to be honest, I hated it. But it does not matter, I will run again tomorrow morning... So what is the market for .RUN? Do runners communicate on Internet? Do they need to communicate because they are runners? Is .RUN for runners only? more

Google Domains: Give Me More

The Buzz seems to be about Google Domains at the moment: Google is launching as a Registrar and will soon offer plenty of fantastic things to do with domain names. But... is there anything new with Google Domains? I checked the features but... I found nothing that other Registrars do not already offer and I admit I expected to be a little more impressed. more

“Requiescat in Pace” - the new .RIP Generic Top-Level Domain

I thought "RIP" stood for "Rest In Peace". I thought it was an acronym used in English only and a TLD that would be understood by the next generation; because no one would ever register such a domain name ending in .RIP today. When you say "RIP", it makes you think of death... I have also said that such a TLD was something... typically American and that no other culture would consider buying such domain names because promoting death online is something a bit odd. more

A Financial Back-Up to Win .WINE?

Still want to protect wine Geographical Indications (GIs)? A hot potato! Where the bucket ends is still to be found and the launching of both .WINE and .VIN new gTLDs is still an issue. At least some of the three applicants are following the ICANN new gTLD applicant guidebook, working with parties interested in bringing better protection mechanism to protect wine GIs. There seems to have been an attempt which has not worked... more

What if France Had Applied for a .WINE New gTLD?

Would the French Government or any other French Private company -- such as a French Vineyard -- had applied to the .WINE Top-Level Domain, one could wonder what would the situation be today. Well... the situation would be the exact same -- the applicant would be in front of three other .WINE applicants with this exact same question: how do I win the auction? more

A Very Good Week for Applicant Famous Four Media

Multiple new gTLD applicant Famous Four Media is having a very good week. "FFM", the name that they now use for the company to be acknowledged, is getting closer to an important period of its development: the General Availability, also known as "GA", for three of its domain name extension. Added to this, another announcement was made to make it known. more

Alternatives for .COM ? (Part 1)

There are plenty of new domain names and if .COM never had any real identity or true meaning, it is quite possible that new gTLDs may bring new ideas to those who want to acquire a global identity without focusing on a country, a niche market, a specific industry, a community or just anything which does not cover "the world". I made a list of these new domain names with potential to replace .COM and I believe that the alternatives might be in the list down below. more

Demystifying Premium Domain Names

For the purpose of this article it is not necessary to concentrate too much on defining what a Premium domain name is and what it is useful for: all that we need to know is simple, a premium domain name is often a memorable generic name, short or medium in length and highly valuable due to its relevance in search. However, when it comes to finding out how to register a premium domain name then it becomes much more difficult because you won't necessarily know where to go. more

New gTLDs Will Work Way Better Than Vanity Domains Did

There are updates in the domain name business that I have never been able to understand: one of them is called "vanity domain names". A vanity domain name is a domain that keeps on using the first and the second level domain, to form a keyword; the third level domain is sometimes used too. Good examples of these would be: webc.am or marmala.de, aud.it or del.icio.us. more

New gTLDs: Is Internationalism the Solution?

Are international strings such as "club" and "rugby" the key to launch a successful TLD in Round 2 of the ICANN new gTLD program? Are "International TLDs" the key to a successful Registry? That is quite possible as the results of the recent .CLUB launching show that it generated lots of interest in a short period of time. The .CLUB registry is now number 3 on the list of most registered domain names with 37,806 domains registered and .EMAIL is in position 6. more

Is the Future of .BRAND TLDs to Be Registered Just Like a Domain Name?

Will .BRAND Top-Level Domains be made available for registration at Registrars like GoDaddy, just like second level domains are? My guess is that it will and here are the reasons why... Applying for a new domain name extension, for a new gTLD, is not so simple because you are required to submit a complete application to ICANN and this does not happen that often, it's happened once only and was called "the First Round" (of the ICANN new gTLD program). more

Who Will Apply for .SCOUT in Round 2

I was pretty much suprised not to see any application for .SCOUT in round 1 of the ICANN new gTLD program. There were two applications for .GUIDE but a guide is a guide and a scout...is a scout. I remember going to meetings and introducing the potential of .SCOUT. Basically, what is say on my personal website: "I look forward to organize a team around one major Community project for round 2. more

A New Blog About “New gTLDs”

There are many blogs about new gTLDs. Some are interesting, others are not. Some are about domaining in which new gTLDs are included, some are from Law Firms and rather repetitive about the necessity to protect a brand in the Trademark Clearinghouse and how URS is the best (billable) mechanism to protect the brand; some are truly about domain names and remain must-read; very few are about new gTLDs only. more

Who Are the Major New gTLD Applicants and… (Part Six: Starting Dot)

Starting Dot ("SD") is a French new gTLD applicant which applied for five strings: .ARCHI, .BIO, .DESIGN, (which has been withdrawn) .IMMO and .SKI. It is the only French applicant to have applied for several open new gTLDs. Some French brands have applied too but as closed Top-Level Domains... While Starting Dot may be one of the smaller portfolio applicants, there is a considerable difference here in the way their projects are handled when compared to some of the larger applicants. more

Who Are the Major New gTLD Applicants and… (Part Five: Rightside Registry)

Rightside is a name you may only have heard of very recently. It is a relative newcomer in the new gTLD industry. It is important to note that there is a difference between "Rightside" and "Rightside Registry". One is the Trademark and also the name of this new group to which eNom (a Registrar), Namejet (a platform to buy/sell domain names and Premium domains) and Name.com (another Registrar) belong. As for "Rightside Registry", it is the new name of the platform to operate new gTLD applications. more

Who Are the Major New gTLD Applicants and… (Part Four: Donuts)

Donuts is an applicant that threw the entire domain name industry into uproar due to the number of applications it submitted: 307 in total. It is hardly surprising that whenever new gTLDs are mentioned in the media that Donuts are mentioned alongside due to shear number of applications that they have submitted. There are dozens of articles in the media mixing information and opinions about Donuts. Often, they address the benefits to those registrants who are excited about the possibility of acquiring a new domain name and the threats to those who have an existing .COM domain name portfolio. more

Who Are the Major New gTLD Applicants and… (Part Three: Minds + Machines)

Minds + Machines was the first "new gTLD portfolio applicant" I spotted early in 2008, when .PARIS started being mentioned. Then came a few other projects like .HORSE and later .VODKA. Being French, my vision of good new gTLD suffixes may be slightly different to those native English speakers. Therefore, I favour some TLDs such as .SURF and .ART over some clearly English terms others such as .HORSE. more

Who Are the Major New gTLD Applicants and… (Part Two: Uniregistry)

This, the second in a series of articles looking at portfolio gTLD applicants, is focusing on Uniregistry. At the moment, the Uniregistry press machine is buzzing, like an angry bee, about two of the 50 TLDs in its portfolio: you may have read about .TATTOO and .SEXY. Yes! .SEXY but, according to Uniregistry, it is nothing to do with sex; it is about fashion, modelling and attitude. more

Who Are the Major New gTLD Applicants and… (Part One: Famous Four Media)

This article is the personal analysis by a new gTLD consultant who has been following the ICANN new gTLD program from the beginning but with a Frenchman's perspective. I recently read an article which made me smile because entitled "the top 10 new gTLDs to follow in 2014". But according to what? I partially read it to find out that it was written by a professional from a certain culture and written for a certain culture. None of the top 10 new gTLDs listed in the article were of any interest to me: a French person. more

New gTLDs: What About 10 Years Ago?

In 2003 - what did we have in terms of domain names? In 2003, the .AERO, .BIZ, .COOP, .INFO and .NAME Registries were just born. The . .MUSEUM Top-Level Domain was born that very year and .ASIA, .CAT, .JOBS, .MOBI, .PRO, .TEL and .TRAVEL did not exist yet. However, .EU was on its way. Although this particular TLD was a country code Top-Level Domain targeted at the European Union, it was awaited for by many brands in its Sunrise Period. more

Where Do You Register New Domain Names?

Most users who already use websites have heard about domain names and they know what they are. Although .COM domains are already very popular, they are no longer as appealing as they once were, because they don't mean anything as such and all of the cool, short names have long since been registered. In 2014, this will change with the emerging new domain names. I like to think that it is possible that, with the increased communications that exists around new gTLD and the fact that many of these new domain names actually mean something, people will start paying more attention. more

How to .DOWNLOAD Banging Tunes, Sick Movies and Nasty Apps

TeenSpeak is being rivalled by GeekSpeak: most Internet Geeks know what "the cloud" is. They know because they are "Internet Geeks", most Internet users don't profess to the same level of 'Geekdom'. Now while I don't claim to be an Internet Geek, I do like to think of myself as an educated Internet user; and the way I think of "the Cloud" is of a computer, plugged in somewhere, and holding lots of "computer things" for the use of anyone, anywhere. You may have heard the expression: "it is hosted in the cloud". more

The Grapes of Wrath? An Insight Into .WINE, the Most Hotly Debated TLD in Government Circles

Everybody agrees, all .WINE applicants want to find where the buck is going to stop, as far as the strange stalemate we have been in for so many months. Situation? "What situation?" I hear you asking. In July 2012, when applications and the name of their applicants were released to the public, it appeared that 3 applicants had the same idea, when they applied for a .WINE Top-Level Domain. more

Will Uniform Rapid Suspension Be a Substitute for Defensive Domain Name Registrations?

Many law firms and Intellectual Property departments in charge of managing brands and domain names for their customers or businesses must have had that same question: "how do I protect a brand online under the ICANN new gTLD program?" The first potential answer that is usually offered up to an enquirer is: "the Trademark Clearinghouse does that". As time goes by, and the rules under which the Trademark Clearinghouse operates are better defined and understood this answer becomes clearly fallacious. more

New gTLDs: The Registry Lock

Last week, The New York Times website domain was hacked by "the Syrian Electronic Army". Other famous websites faced the same attack in 2012 by the Hacker group "UGNazi" and, in 2011 by Turkish hackers. Basically, it seems that no Registrar on the Internet is safe from attack, but the launching of new gTLDs can offer new ways to mitigate these attacks. more

What Are New gTLD Governance Councils?

Many generic, community and other geographic new domain name extensions (also called "gTLDs" or "generic Top Level Domains") will soon become a focal point for the industry or sector they represent. These simple denominators which define a vertical sector, profession, geographic, ethnic or other delineated group on the Internet have not existed on the Internet until now. These new domain name extensions are moving from the realm of science fiction to science fact: in fact a domain name ending in ".science" will soon exist on the Internet and will clearly contain web sites with a relationship to science. more

Singular and Plural TLDs: A Rather Strange Decision

ICANN stated recently that it will allow similar (i.e. singular and plural) versions of the same string to co-exist for new Top-Level Domains (TLDs). This surprising decision immediately begs the question: "Will ICANN give holders of a string first refusal on the (singular or plural) version that they do not already hold during the next round of applications where only one version (singular or plural) of a string has been awarded?" more

New gTLDs: Money Maker

There are fascinating ideas about how, when and more than everything: who is going to earn money from gTLDs? I think back-end registry providers will earn money, some applicants will earn money too but my experience launching Eurid, the registry for .EU, reminded me one thing: these days, just before launching, until the (first) Sunrise period is launched. more

Why Donuts Should Win All Wine New gTLD Applications

There are 2 reasons why Donuts, applicant for more than 300 Top-Level Domains, should become the official Registry for wine applications. It is not because of the content of its application: There are 3 applicants in total and all of them followed the rules provided by ICANN in its applicant guidebook. It is not because they protect the wine industry: the Applicant Guidebook did not "force" applicants to do so. It is not because they are American: there are also very good wines in Gibraltar and Ireland. In Gibraltar in particular... more

Hints and Solution for the Protection of Wine Geographical Indications in the ICANN New gTLD Program

This article is a copy of a letter sent today, 3 of April 2013, to the attention of Mr Fadi Chehadé, CEO of ICANN and other members of the ICANN board. Protecting wine Geographical Indications in the new gTLD program is a problem. This letter is also an article providing hints for the protection of Wine Geographical Indications in the ICANN new gTLD program. more

EFOW Wants Total Protection for Geographical Indications Domains in .VIN, .WINE and All Other TLDs

This is a letter sent from the European Federation of Origin Wines (EFOW) to the courteous attention of Dr Steve Crocker, Chair of the ICANN Board , Mr Cherine Chalaby, Chair of the new gTLD Program Committee Board, Mr Fadi Chehadé, CEO of ICANN and Mr Akram Atallah, COO of ICANN. This letter, sent by its President Riccardo Ricci Curbastro, was sent today to ICANN and is entitled "ICANN initiatives for the attribution of new generic top-level Internet domains -- PDO and PGI wines' concerns". more

ICANN New gTLD Program SWOT Analysis: OPPORTUNITIES (Part 3)

The SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. The following is an attempt to apply the SWOT Analysis to ICANN's new gTLD program. more

ICANN New gTLD Program SWOT Analysis: WEAKNESSES (Part 2)

The SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. The following is an attempt to apply the SWOT Analysis to ICANN's new gTLD program. more

ICANN New gTLD Program SWOT Analysis: STRENGTHS (Part 1)

The SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. The following is an attempt to apply the SWOT Analysis to ICANN's new gTLD program. more

Wine Applications: Results of the New gTLD Prioritization Draw

There are 4 applications related to the wine business in the new gTLD program. Yesterday the new gTLD prioritization draw took place where each application was assigned a randomly-drawn priority number. These priority numbers are used to determine the order in which initial evaluation results are released. In the 1917 applications, 4 applications are related to wine. more

“Objection, Your Honour!”

Big news! The official website of the ICANN Independent Objector is now online. Another piece of good news announced at the same time is that the site will also offer a French version, which was under construction at the time. More than a month later, the French version is still under construction. Do we have to wait for eternity? While this situation may not seem critically important on the surface, it must in fact be taken very seriously because it is symptomatic of a far deeper problem... more

Fashion of the Moment: The “Pioneer Program”

I have had the question recently with several new gTLD applicants. I think this is a good subject for applicants with the intention to sell domain names AND who are alone to apply for their string. A Pioneer program allows to: Find good partners to developp a TLD; once the program is signed, it is an insurance they will have a good use of the requested domain name... more

Considering Existing gTLDs: The .museum Top-Level Domain’s Potential

We keep talking about new gTLDs but, what about those generic Top-Level Domains which already exist and which no one talks about anymore? ...I am also familiar with the existing speech which says: "Check the .museum : it is the example why new gTLDs won't work". I think it has nothing to do with the fact that new gTLDs will or will not work. I strongly believe .museum has potential and I also think the actual situation of the .museum can change. more

New gTLDs: What Is Really Happening at the Moment?

Many of us have noticed there will soon be a new CEO at ICANN. Actual CEO Rod Beckstrom will be thanked and everyone will congratulate each other...(in English :-). OK, done... But what is really going to happen in Prague? more

A Gap in the New gTLD Applicant Guidebook?

I strongly believe there is a serious "breach" in the Applicant Guidebook: I checked the scoring, I checked the possible objections, I am aware of the Governmental Advisory Committee (GAC) early warning but I really could not find how ICANN is going to avoid Community applications to be submitted as Standard ones. The role of ICANN is to offer a solution to launching new generic Top-Level Domains, it is no party in saying whether a new gTLD is a Community or not. more

A New Generic Top-Level Domain Can Be Free

Most new gTLD applicant do not necessarily want to earn money from their domain name extension! .BRANDS, for example, will be using their domain names for themselves and they will not earn money from the sale of domain names. So, who are these new gTLD applicants who do not want to earn money from selling domain names and who do not want to spend money in an application? more

New gTLDs and Endangered Languages

While exploring the UNESCO's interactive atlas of the world's languages in danger, I am happy to see that new generic Top-Level Domains could help save some of these languages. .CAT for Catalan language already exist; .BZH will probably have the "Breton" language to help survive; "Basque" is vulnerable but there is a .EUS initiative; .CORSICA will certainly help the "Corsican" language to develop... more

.ECO Top-Level Domain in Danger?

I once wrote about about the legal right objections on Guillon.info and with all these new generic Top-Level Domain (gTLD) announcements, I find it interesting to check if an application could be blocked by paragraph 3.2.2.2 of the latest Draft Applicant Guidebook. more

.WHO Top-Level Domain Could Be a Bad Idea

Yesterday, taking a look at the "Legal Rights Objection" (3.1.2.2) I read : "An intergovernmental organization (IGO) is eligible to file a legal rights objection if it meets the criteria for registration of a .INT domain name". Taking a look at registered .INT domain names, I found Basel Convention on the Control of Transboundary Movements of Hazardous Wastes and their Disposal... more

Project dotVinum for .WINE Domain Names

This article is a feedback on the sensitive .WINE dotVinum project which aims to create an extension for the wine community on Internet. Questions to Be Answered: Protection of rights at an international level: how to protect trademarks? Funding: who has the financial capacity to invest in such a project?... more