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Technologists vs. Marketers: Talking Incompatible Talk Leads to Walking in the Wrong Direction

J.D. Falk

As if conversations between technologists and marketers weren't already difficult enough, it appears that the Direct Marketing Association's (DMA) Email Experience Council wants to redefine long-standardized terms such as "header" and "message."

Lisa Harmon ends the article by saying "Talk the talk; walk the walk!" It reminds me of the scene in the movie Hustle & Flow where Key says "There are two types of people: those that talk the talk and those that walk the walk. People who walk the walk sometimes talk the talk but most times they don't talk at all, 'cause they walkin'. Now, people who talk the talk, when it comes time for them to walk the walk, you know what they do? They talk people like me into walkin' for them."

This article was originally posted on Box of Meat

By J.D. Falk, Internet Standards and Governance
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Related topics: Email, Spam

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