CircleID

I'm happy to see them promote Email Authentication, but it's not a big deal because it's not a hard requirement.  Plus, there's no effective enforcement mechanism. The DMA is just saying that members SHOULD (not MUST) use Email Authentication, in the actual DMA board-approved language, so I think this article's title is inaccurate.

"DMA members send a lot of bulk e-mail, but not much that would be considered spam by any normal metric." - John

What's the factual basis for this claim?  Since their membership list is (Oh, the irony!) secret, how do you know whether they spam?  The top 10 ROKSO spammers could be members, directly, or via an innocuous-sounding front. Do you have access to the membership list?  (And if anyone does, please update http://en.wikipedia.org/wiki/DMA_members)

It's true, the DMA's membership list is secret, but it's not hard to get a pretty good idea who their members are. Membership is expensive enough that shadowy little companies are extremely unlikely to join, even if there were some reason they thought it would be in their interest to do so.

Like I said, the amount of spam you get from companies you've heard of is vanishingly small, with the exceptions being noticable by how unusual it is.