Once in a while, one comes across a new take on history that challenges everything you thought you knew. If you’re the type who engages in bar bets with geeks, then this one is a certain gem.
In 2001, Equifax submitted to the USPTO a sworn application to register a curious trademark, which eventually issued in 2004 with this data (among other information):
Word Mark EFX.COM
Goods and Services IC 041. US 100 101 107. G & S: Educational services, namely, providing seminars relating to credit and money management via the global computer information network. FIRST USE: 19750228. FIRST USE IN COMMERCE: 19750228
Filing Date March 16, 2001
Registration Number 2822004
Registration Date March 16, 2004
Owner (REGISTRANT) Equifax Inc. CORPORATION GEORGIA 1550 Peachtree Street, N.W Atlanta GEORGIA 30309
Aside from the fact that Equifax has never actually held registration of the domain name efx.com, the truly outstanding fact here is that Equifax and/or its attorney has actually sworn to the United States Government that it was using “EFX.COM” as a mark for the provision of providing educational seminars via the internet since February 1975 (there was a time when, due to some uncertainty as to the status of the term “internet”, the USPTO required applicants to refer to it as “the global information network” in trademark registration applications).
Until now, I had imagined that Jon Postel added .com to the root in 1985. However, it now appears that Dr. Postel must have been inspired by the pioneering work of Equifax in using the internet for commercial purposes well prior to the NSF/DoC handoff which permitted commercial use of the internet, and indeed Equifax must therefore be credited with its imaginative use of .com.
Surely, it would not be the case that Equifax, its attorneys at the time, and any attorney currently advancing a claim based on this data would be lying, as that would constitute perjury under 18 USC 1001, federal wire fraud, and several other serious offenses - especially if such an attorney were, say, an accredited UDRP panelist. Therefore, we must only conclude that, indeed, Equifax was well out in front of the pack, ten years before “.com” even existed.
Apparently they’ve filed a UDRP for the .net, but not for .com...so far.
I guess they figure the .com will be possibly harder to possibly obtain?