Home / News I have a News Tip

Study Finds $9.8B Opportunity In Universal Acceptance of All New Generic and Internationalized TLDs

Proportion of Internet users, website and native language speakers / Analysysy Mason paper

Report from a new study by Analysys Mason, commissioned by the Universal Acceptance Steering Group (UASG), says there is a potential USD $9.8 billion growth opportunity in online revenue through a routine update to Internet systems, including those for speakers of languages that do not use the English script. "The Domain Name System (DNS) has expanded dramatically and now includes more than 1,200 gTLDs. Many of those top-level domains are longer than the legacy three-character domain name (e.g. .com, .edu and .org) or are in non-Latin based scripts (such as Chinese, Arabic or Cyrillic). ... [A]lthough many online systems do not recognize these domain names as valid. For example, problems may arise when a user enters a domain name or related email address into an online form on a website and it is rejected. When this happens, it not only frustrates the user and reduces the opportunities for the organization to win a new customer, but it also lessens the cultural, social and economic benefits made possible by the Internet."

Ram Mohan, Chair of UASG: "To excel in the long run, organizations should seize the opportunity — and responsibility — to ensure that their systems work with the common infrastructure of the Internet — the domain name system. Universal Acceptance unlocks a significant economic opportunity and provides a gateway to the next billion Internet users by ensuring a consistent and positive experience for Internet users globally. Additionally, governments and NGOs will be better able to serve their citizens and constituencies if they adopt Universal Acceptance."

Research estimates that support for Internationalized Domain Names could bring 17 million new users online. These include users whose lack of local language services was previously a barrier to a complete online experience. "The report's estimate is based on the examination of just five major languages and language groups that would benefit from IDNs because they use non-Latin scripts (Russian, Chinese, Arabic, Vietnamese and Indic language groups) and the proportion of non-Internet users for whom a lack of local language services is a barrier. The research shows that online spending from these new IDN users could start at USD 6.2 billion per year."

Potential increased revenues from existing gTLD users: "According to one study, 13 percent of websites reject new domain names with more than three letters — when a simple update of these websites (effectively a "bug fix") could increase online revenues by USD 3.6 billion per year as a result of Universal Acceptance."

Andrew Kloeden, Principal at Analysys Mason: "Our analysis shows that the main impediment to Universal Acceptance is a lack of awareness of the issue, rather than any technical challenges. This is not a heavy lift. The efforts required by software and application owners to implement UA are not particularly onerous; in fact most companies treat UA issues simply as ‘bug fixes.’"

Related topics: DNS, Email, Top-Level Domains, Web

 
   

Don't miss a thing – get the Weekly Wrap delivered to your inbox.

Comments

To post comments, please login or create an account.

Related Blogs

Related News

Explore Topics

Dig Deeper

Cybersecurity

Sponsored by Verisign

DNS Security

Sponsored by Afilias

IP Addressing

Sponsored by Avenue4 LLC

Mobile Internet

Sponsored by Afilias Mobile & Web Services

Promoted Posts

Buying or Selling IPv4 Addresses?

Discover ACCELR/8, a transformative IPv4 market solution developed by industry veterans Marc Lindsey and Janine Goodman that enables organizations buying or selling blocks as small as /20s. more»

Industry Updates – Sponsored Posts

Radix's .TECH, .STORE, .ONLINE and .FUN Get Approval from the Chinese Government

Join Neustar's Town Hall Meeting and Help Shape the Future Of .US

Domain Registrations Reach 331.9 Million, 6.7 Million Growth Year over Year

.brands Spotlight: Banking and Finance Industries

Google Buys Business.Site Domain for 'Google My Business'

Radix Announces Global Web Design Contest, F3.space

Global Domain Name Registrations Reach 330.6 Million, 1.3 Million Growth in First Quarter of 2017

.TECH Gets Its Big Hollywood Break

Major Media Websites Lose Audience Due to Slow Load Times on Mobile

.PRESS Supports Press Freedom Day for 3rd Consecutive Year

5 Afilias Top Level Domains Now Licensed for Sale in China

Radix Announces Largest New gTLD Sale with Casino.Online

2016 Year in Review: The Trending Keywords in .COM and .NET Domain Registrations

Global Domain Name Registrations Reach 329.3 Million, 2.3 Million Growth in Last Quarter of 2016

DeviceAtlas' Deep Device Intelligence Now Addresses Native App Environment

A Look at How the New .SPACE TLD Has Performed Over the Past 2 Years

Neustar to be Acquired by Private Investment Group Led by Golden Gate Capital

Startup League Reports from WebSummit, Lisbon

.SPACE Becomes the Choice of the First Ever Space Nation Asgardia

Government Guidance for Email Authentication Has Arrived in USA and UK