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Apple Uses the .NEWS TLD for Its News Platform

Apple has elected to use the .NEWS top-level domain for its new app on iOS 9. The 'apple.news' domain will also be used within the app for shortening news links. CEO of Rightside, the company that manages the TLD, says: "This is just the start, but Apple.NEWS is the most significant use of a new top-level domain (TLD) yet, and I am very excited at the promise and potential that this development signals. Whether they're used as a complementary domain, content-sharing links (bit.ly, but with branding) or a simple re-direct, new domain extensions have a real and important place in every company's overarching brand strategy today."

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Not resolving Tom Scopazzi  –  Sep 22, 2015 4:18 PM PST

Anyone having an issue with apple.news?

Not working in France Jean Guillon  –  Sep 23, 2015 1:32 AM PST

I guess it it because we're all waiting for the coming .VIN (and ".wine") announcement :-)
By the way, nic.wine resolves (it is redirecting but it resolves).

News, Bloomberg, Horse Trading, etc. Norbert Mayer-Wittmann  –  Sep 23, 2015 2:43 PM PST

This is indeed an interesting development. I wrote about it (and also another story published @ thedomains.com) here.

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