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A Trick to Register Good Generic Domain Names

Jean Guillon

A good domain name can be difficult to find… in particular when the domain name extension is highly demanded. It is what is happening with the .CLUB new gTLD. Should your Registrar tell you that the desired domain name is not available, it is not necessarily true.

Anybody involved in launching a website has to go through a search for a domain name, and most of the time, it begins with the following question: "is the .com available?". Most of the time the answer is: "no it is not". The same does happen for clubs searching for their domain name: if it is still easy to find the name of the club and register the corresponding domain name, it is becoming difficult to find a generic one such as for a pet club.

An example

A Pet Club is a club for pet lovers and a good domain name for such a club would be:, wouldn't it?

  • The first obvious thing to note is that there is no website when entering this domain name in a browser, which is a good thing because it probably means that the domain name is available for registration.
  • The second good thing is the result, following in a search in the Whois database: "There were no records matching your WHOIS query". This potentially confirms that the domain name is available for registration.
  • Unfortunately, any attempt to register this domain name at any accredited Registrar to the .CLUB domain name extension will return the following answer "the domain name is unavailable".

The problem

Anyone facing the registration of a domain name wants a good domain name, in the case of a club, you don't want a .COM, you want to name your Club with a .CLUB. If does not seem available but might be, how to investigate further and where to go to ensure whether the domain name is free to register ?

When AlpNames answers that the domain name is not available, it only does its job because cannot be registered just like any other domain name so there is a place to go to when this happens.

The solution

Of course, there is a way to register, even if the process is confusing. The Registry for .CLUB domain names secured a list of special domain names which is available here.

The reason for this is simple: these domain names' precision is highly targeted and has high value indicators: the year of the same registration for "" and "", and a percentage of keywords registrations among the most popular domain extensions.

When a generic domain name is not available and cannot be found in the Whois database, chances are high that you will find it in a Premium Inventory.

By Jean Guillon, New gTLDs "only".
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Related topics: Domain Names, New TLDs

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Share your comments

Anybody involved in launching a website has Paul Tattersfield  –  Sep 19, 2014 10:59 AM PDT

Anybody involved in launching a website has to go through a search for a domain name, and most of the time, it begins with the following question: "is the .com available?". Most of the time the answer is: "no it is not".

Is this statement just an urban myth? Perhaps perpetuated by speculators concerned with a very narrow subset of domains?

Verisign for example says 7 out of 10 domain lookups for new registrations are successful.

Lol Jean Guillon  –  Sep 20, 2014 9:30 AM PDT

I registered because I needed a short domain name, generic enough to mean "generic Top-Level Domain" and...for a Club of interested parties in gTLDs. I searched long for a great domain name and when I tried to register ... it was taken by someone else.

For me (and the world knows how much I love .com domain names) it is no urban myth.


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