The SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture (source Wikipedia).
• It is "new" in the history of Internet = what is new attracts the eye of journalists, bloggers, service providers, lawyers, lobbyists, new gTLD applicants but not only (100%);
• ICANN is the only organization to be allowed to launch new gTLDs worldwide. This reduces confusion with Alternative Roots (100%);
• New gTLDs are an alternative to existing but non-descriptive Top-Level Domains (such as .COM). For example, a .WINE domain name is probably more informative for a web site related to Wine (100%);
• Community applications are endorsed by their representatives. For the program, this is a strong guarantee Registrants (those who buy domain names) belonging to these Communities have the priority to register domains they are concerned by (20%);
• It is made possible, for interested parties, to follow the evolution of the new gTLD program watching live conferences on Internet. Participation is made possible for everyone worldwide (80%);
• ICANN opens to the rest of the world allowing IDNs (Internationalized Domain Names). These can be domain name extensions (not domain names) in Chinese characters for example (100%);
• The multi-stakeholders model is used so that everybody can join in and participate in ICANN's decisions (5%);
• Brands are offered a protection mechanism during "Sunrise periods": the Trademark ClearingHouse (TMCH) (90%);
• ICANN offers safeguards to Registrants, if Registries do not respect their contract with ICANN: The RRDRP procedure (Registry Restrictions Dispute Resolution Procedure) allows complaints to be submitted if a Registry operator has failed to comply with its registration restrictions. Another procedure is the "Trademark Post-Delegation Dispute Resolution Procedure" (PDDRP) and it provides Trademark holders opportunity to seek redress from new gTLD registry operators exhibiting some bad faith intent, to profit from the systemic registration of infringing domain names (40%).
• The Applicant Guidebook can be modified according to ICANN/Applicants/Service providers needs (100%).
To come: WEAKNESSES (Part 2)
Related topics: Top-Level Domains
|Cybersquatting||Policy & Regulation|
|DNS Security||Registry Services|
|IP Addressing||White Space|
Minds + Machines