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ICANN New gTLD Program SWOT Analysis: STRENGTHS (Part 1)

Jean Guillon

The SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture (source Wikipedia).

STRENGTH

• It is "new" in the history of Internet = what is new attracts the eye of journalists, bloggers, service providers, lawyers, lobbyists, new gTLD applicants but not only (100%);

• ICANN is the only organization to be allowed to launch new gTLDs worldwide. This reduces confusion with Alternative Roots (100%);

• New gTLDs are an alternative to existing but non-descriptive Top-Level Domains (such as .COM). For example, a .WINE domain name is probably more informative for a web site related to Wine (100%);

• Community applications are endorsed by their representatives. For the program, this is a strong guarantee Registrants (those who buy domain names) belonging to these Communities have the priority to register domains they are concerned by (20%);

• It is made possible, for interested parties, to follow the evolution of the new gTLD program watching live conferences on Internet. Participation is made possible for everyone worldwide (80%);

• ICANN opens to the rest of the world allowing IDNs (Internationalized Domain Names). These can be domain name extensions (not domain names) in Chinese characters for example (100%);

• The multi-stakeholders model is used so that everybody can join in and participate in ICANN's decisions (5%);

• Brands are offered a protection mechanism during "Sunrise periods": the Trademark ClearingHouse (TMCH) (90%);

• ICANN offers safeguards to Registrants, if Registries do not respect their contract with ICANN: The RRDRP procedure (Registry Restrictions Dispute Resolution Procedure) allows complaints to be submitted if a Registry operator has failed to comply with its registration restrictions. Another procedure is the "Trademark Post-Delegation Dispute Resolution Procedure" (PDDRP) and it provides Trademark holders opportunity to seek redress from new gTLD registry operators exhibiting some bad faith intent, to profit from the systemic registration of infringing domain names (40%).

• The Applicant Guidebook can be modified according to ICANN/Applicants/Service providers needs (100%).

To come: WEAKNESSES (Part 2)

By Jean Guillon, New generic Top-Level Domain specialist. More blog posts from Jean Guillon can also be read here.

Related topics: Top-Level Domains

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Comments

The real legally story Erik Seeboldt  –  Feb 14, 2013 2:19 AM PST

This article above is legally not the right story.
The internet market is not regulated like for example the Telecom market.
ICANN is NOT the only organization, which can launch new gTLDS worldwide.
Unifiedroot is already launching at this moment new gTLDs and is using the same internet with the IP adresses like ICANN.
Important here is who is the first one who launches the gTLD worldwide.

Which are they? Jean Guillon  –  Feb 14, 2013 6:27 AM PST

It is true Alternative roots exist but can you explain a little more why they are not commonly used by everyone?
I think it makes sense saying that one of the reasons is that they are privately governed.

The Root that ICANN is using is Erik Seeboldt  –  Feb 14, 2013 7:07 AM PST

The Root that ICANN is using is also managed by third parties (which are privately governed).
The discussion I started about the launch of new gTLDs is undepended of any ROOT.
It is essential that people who try to register with the ICANN, are aware that those names are already live on the internet or that they can start already with the name they try to registrar with ICANN.

What about regulation? Jean Guillon  –  Feb 15, 2013 2:10 AM PST

Some of the new gTLDs applied for in the ICANN new gTLD program already exist on Alternate roots:

- Why then no one is aware about them?
- Why don't they work with traditional browsers?

ICANN is fully aware of them by Erik Seeboldt  –  Feb 15, 2013 2:54 AM PST

ICANN is fully aware of them by detail, which was always communicated several times yearly to them the last 10 years. It is not our role to communicate it to everyone. ICANN has been started this "new process of gTLDs" so it is their decision to communicate it to their community.

So ? Jean Guillon  –  Feb 15, 2013 12:01 PM PST

OK, ICANN, and probably almost everyone involved in domain names activities, heard about alternative roots. You probably communicate to potential customers to ensure they buy your products so if "ICANN is NOT the only organization, which can launch new gTLDS worldwide" why does it work with such a high price for applying?

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