Matt Serlin

Matt Serlin

SVP, Client Services and Operations at Brandsight
Joined on November 16, 2017
Total Post Views: 8,645

About

With a focus on security, service and support, Matt Serlin joined Brandsight in 2017 to lead all domain operations, including client services and domain name provisioning. Matt has over 15 years of direct domain name experience most recently with MarkMonitor where he was instrumental in building the industry's first dedicated client services team, which has become the de facto standard for all corporate registrars. Over the years, he has been a pioneer in the domain industry implementing the first instance of registry locking with Verisign, deploying two-factor authentication as a requirement for domain administrators, and acting as an outspoken advocate for brand owner rights. He has consulted with many of the world's largest and most prominent domain portfolio owners to implement best practices, right-size holdings, and secure new assets in advance of product launches. As a former Chair of the ICANN Registrar's Constituency, he assisted in drafting 2013 Registrar Accreditation Agreement which provides rights owners with additional avenues for recourse in cases of domain name abuse.

Featured Blogs

The Future of .COM Pricing

When you've been around the domain industry for as long as I have, you start to lose track of time. I was reminded late last year that the 6-year agreement Verisign struck with ICANN in 2012 to operate .com will be up for expiration in November of this year. Now, I don't for a second believe that .com will be operated by any other party, as Verisign's contract does give them the presumptive right of renewal. But what will be interesting to watch is what happens to Verisign's ability to increase the wholesale cost of .com names. more

UDRPs Filed - Brand Owners Take Note

After being in the domain industry for over 15 years, there aren't too many things that catch me by surprise, but recently a few UDRP filings have me scratching my head. Both ivi.com and ktg.com have had UDRPs filed against them, and I have to say for anyone holding a valuable domain name, it's a cautionary tale and one that should have folks paying attention to the outcome of each. more

Topic Interests

UDRPIntellectual PropertyDomain NamesICANN

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UDRPs Filed - Brand Owners Take Note

The Future of .COM Pricing