Today, there are hundreds of once highly protected famous name brands, which were backed by multi-million dollar promotional budgets, now commonly used in daily lingo as generic names, as it was their huge popularity that made them lose their trademark protection. So why is the use of famous trademarked names as 'verbs' in our daily language feared by the attorneys representing that mark? Now this calls for a closer look... more»
The desired goal of most of the other countries other than US is to end up with their own local language suffixes, own local language domain names, basically their own Internet, with its own domain registration policies -- in a nutshell, a very big and a very complex global mess, indeed. This fight over ICANN, the Internet Corporation for Assigned Names and Numbers, is all about a golden key, as without it, the Internet is completely useless. ...It's also ICANN, the organization that from the start has made some very stringent and often very weird policies about such issues as the golden keys. Now its global authority is being challenged, and such fights could divide the power of this controlling body, and any adverse outcome will simply split the Internet. more»
There soon will be a central place for Web surfers to dwell in a forbidden cyber land of adult fantasies, sex, dark rituals and total taboos. Finally, ICANN has given in to the pressure and has tossed a big rock across the turbulent e-commerce ocean. It has approved a new suffix, .xxx, for adult-only porn sites, creating ripples and debates in ever so confusing global cyber branding times when cyber global domain name challenges are being fought in the complex earthly trademark realities. Three things are bound to happen... more»
Naming for today's global e-commerce is very fragmented and every corporation is trying to cope with little or no guidance at all. When a name fails to deliver a clear and distinct message no amount of bizarre branding ideas will ever save it. Now to check on the health of a name here are some key reasons and if not corrected, a name will endlessly shout and eventually die. more»
A corporate name of any merged entity, at best, is really an outcry from the deep bottom of a corporation, all in search of attention and in pursuit of fame and glory. Whether you read a corporate brand name in a column, see it in a phone book, hear it on a radio, TV or come across it on the web, the name is always, a real show-off with a desperate mission to seek all the attention it can get...a corporate brand name is the single most important issue of corporate communications today. Equally, a domain name, the twin of a corporate name, still as to most CEOs, it is the most misunderstood term of corporate communications. Even now, domain name issues are often left to webmasters, ISPs and, sometimes to lawyers. It has yet to earn the respect as the single most important issue of e-Commerce and also to earn the respect as a real and a true passkey for global access for the web. more»
