Chief Marketing Officer at Sedari
Joined on September 23, 2011 – Norway
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Sedari is a consulting and technology company focusing on the business of Top Level Domains. Sedari guides new TLD applicants through the entire continuum of ICANN’s application process and, most importantly provides a robust fully outsourced Registry Operations Service post delegation. Sedari team members have worked in any and every area of the Domain Industry from managing distribution channels for the big Registries; signing up the entire registrar channel for several of the new TLD launched in 2001 & 2004, to working at ICANN helping develop the new TLD policy and application process. Sedari is made up of domain industry veterans, based in Europe and North American, and we´re here to help new TLD hopefuls realize their application and registry goals.
We read with interest the 20 Sept., 2011 article in The Hollywood Reporter. This confirmed that there is a lot of misinformation about the expansion of the domain name space circulating. Sadly, a creative opportunity is being seen as a threat by the most creative of industries. The arrival of an open playing field for .ANYTHING is not a threat, it is unquestionably a long awaited opportunity and solution to the murky waters of the .COM namespace.
The opportunity is the restoration of trust and authenticity. Trust and reputations have been eroded by cybersquatting, phishing and fraud that are endemic to the current naming system. more»
As a seasoned internet user, even an old 'Domainer', I was there when ICANN launched the first round of New TLDs. I remember the criticism we received from the media back then. We were invited to countless roundtable discussions, press conferences, and local internet events at which we were expected to answer the key media question: "Why are new TLDs necessary?" Dot BIZ, .INFO, and four more were the test bed new TLDs -- I represented .BIZ in EMEA. more»
This debate never got heated during the NewDomains.org conference in Munich last month. One might speculate that it was largely because most in the audience and on the panel, support and believe in the existence of both. There is no need to make a direct either/or comparison. What sets Facebook and Apps apart from existing popular Top-Level Domains (TLDs) is the concept of a closed environment in which users can interact with the technology and each other in a dedicated space. more»
There has been considerable debate on whether the Internet needs new Top Level Domains. Advertising advocacy groups have objected to the expense of re-investment in online branding. There's a lot of work involved in telling the world .BEYONCE is where you will now find all official Beyonce related information. I'm wondering, why would anyone object to some order being applied to the internet? more»
