Home / Blogs

Welcome to the Root, .MOBI

Jothan Frakes

mTLD's .mobi entered the root zone on Tuesday, quietly contrasted amidst all of the recent ICANN/VeriSign announcements.

The .mobi mTLD is a Dublin, Ireland based joint venture between the Nokia Corporation, Vodafone Group Services Limited, and Microsoft.

The .mobi domain was granted to service a sponsored community, consisting of,

  • Individual and business consumers of mobile devices, services and applications
  • Content and service providers
  • Mobile operators
  • Mobile device manufacturers and vendors
  • IT technology and software vendors who serve the mobile community, and there are numerous benefits of .mobi to this community.

Industry heavy-hitter Neil Edwards has been identified as the General Manager to head up their operations, taking the lead on a very promising new domain extension. 

Afilias, operators of the .INFO and .ORG gTLDs, will be operating the registration services, and UltraDNS has been tapped to provide resolution services for .mobi.

Congratulations should be made to all of the folks in the .mobi consortium and the new management team at MTLD who are putting the foundations in for a very interesting sponsored Top-Level Domain (sTLD). 

I certainly saw a great and concerted effort on behalf of respected industry colleagues, Don Mason and Rick Fant, in consulting mTLD with the ICANN sTLD approval process.  I understand that Don Mason is now consulting with other TLDs, but must absolutely applaud his successes and patience in the .mobi process.

The mTLD Initiative was founded in March, 2004 and submitted an application to ICANN for the creation of .mobi. In the culmination of a year long process, a group of mobile & Internet investor companies formed a joint venture named mTLD Top Level Domain, Ltd. to perform the registry functions of the newly approved, .mobi domain, including: Ericsson, GSM Association, Hutchison, Microsoft, Nokia, Samsung Electronics, Syniverse Technologies, Telefonica Moviles, TIM, T-Mobile and Vodafone.

As .mobi was created to serve its sponsored community, mTLD has an open, organizational structure for input from its sponsored community through the Membership Advisory Group (MAG) and Policy Advisory Board (PAB), whose purpose is to act as a gathering place for the sponsored community and its associated organizations to discuss policy issues and recommendations with respect to the ".mobi" domain.

mTLD Top Level Domain, Ltd. is an Irish-based company.

By Jothan Frakes, Domain Name Industry Consultant. More blog posts from Jothan Frakes can also be read here.

Related topics: DNS, ICANN, Mobile Internet, Telecom, Top-Level Domains

 
   

Don't miss a thing – get the Weekly Wrap delivered to your inbox.

Comments

Re: Welcome to the Root, .MOBI John Levine  –  Oct 28, 2005 10:03 PM PDT

.MOBI is a most interesting experiment.  Once the big players get established, they plan to throw it open to individual registrants. There's a whole bunch of rules about what's supposed to go in .MOBI, mostly requiring that it work from mobile phones. In Luxembourg, someone from .MOBI came and talked to the ALAC, and I asked what would happen if someone started putting random non-mobile junk in a .MOBI domain.
They have a process, but it's so slow and cumbersome that it could handle, oh, three problem domains a year.

So a year from now, when you see .MOBI overrun with the same high quality registrants you see in .BIZ and .INFO, you heard it here first.

Re: Welcome to the Root, .MOBI Suresh Ramasubramanian  –  Oct 29, 2005 12:36 AM PDT

Oh what fun. And isn't .mobi meant for only mobile infrastructure? No reason to see email related traffic through it at all I'd guess?

Re: Welcome to the Root, .MOBI JFC Morfin  –  Oct 29, 2005 5:40 AM PDT

MOBI from English "mob" and initial of the Occidental root "individu"; or latin plural "i". Any member of the disorderly crowd of Internet users. A specialised TLD for individual activist domain name (IADN, not to confuse with the other worldwide ICANN success, IDNA). Lead to the neologism: "mobiist".

NB. The mob of individual domain name owners was named IDNO in the past and was initiated by Joop Teernstra.

Not affiliated to mobil oil.
Hidden address registration site "http://mtld.mobi".
(look-up error until further notice).

Demonstrates that ICANN does not master the DNS yet: as a proof of disconcept one can try mobi://icann.org. This lead a while some to understand "mTLD" as a new ICANN type of TLDs (moot TLDs). But "mtld" is a nice mnemonic for "My TLD"....

Direct competition to ".gprs"

Mobi, welcome to the TLD mob!

Re: Welcome to the Root, .MOBI Ram Mohan  –  Nov 01, 2005 8:35 AM PDT

Responding to Suresh, .mobi is not meant exclusively for mobile phones - it's a reasonable method to help ensure that web and other Internet content will work in a consistent manner on mobile devices.

To post comments, please login or create an account.

Related Blogs

Related News

Explore Topics

Dig Deeper

Afilias

DNS Security

Sponsored by Afilias
Afilias Mobile & Web Services

Mobile Internet

Sponsored by Afilias Mobile & Web Services
Verisign

Cybersecurity

Sponsored by Verisign

Promoted Posts

Now Is the Time for .eco

.eco launches globally at 16:00 UTC on April 25, 2017, when domains will be available on a first-come, first-serve basis. .eco is for businesses, non-profits and people committed to positive change for the planet. See list of registrars offering .eco more»

Industry Updates – Sponsored Posts

Global Domain Name Registrations Reach 330.6 Million, 1.3 Million Growth in First Quarter of 2017

.TECH Gets Its Big Hollywood Break

Major Media Websites Lose Audience Due to Slow Load Times on Mobile

.PRESS Supports Press Freedom Day for 3rd Consecutive Year

5 Afilias Top Level Domains Now Licensed for Sale in China

Radix Announces Largest New gTLD Sale with Casino.Online

2016 Year in Review: The Trending Keywords in .COM and .NET Domain Registrations

DeviceAtlas Wins 2017 IHS Markit Innovation Award

Global Domain Name Registrations Reach 329.3 Million, 2.3 Million Growth in Last Quarter of 2016

DeviceAtlas' Deep Device Intelligence Now Addresses Native App Environment

A Look at How the New .SPACE TLD Has Performed Over the Past 2 Years

Neustar to be Acquired by Private Investment Group Led by Golden Gate Capital

Startup League Reports from WebSummit, Lisbon

.SPACE Becomes the Choice of the First Ever Space Nation Asgardia

Afilias Chairman Jonathan Robinson Wins ICANN's 2016 Leadership Award at ICANN 57

MarkMonitor Supports Brand Holders' Efforts Regarding .Feedback Registry

Don't Gamble With Your DNS

Why .com is the Venture Capital Community's Power Player

The .cancerresearch TLD: Search for Cure Drives Digital Innovation

New TLD? Make Sure It's Secure