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Sony Uses Brand TLD '.sony' for Bond Game Site

Sony is using it's newly secured brand Top-Level Domain, '.sony' for a game site as part of the promotion for its latest Bond movie. Lori Anne Wardi of Neustar writes: "Spectre, the latest James Bond film and the #1 movie worldwide, is drawing fans on www.assistmoneypenny.sony, where they can play an interactive game to help Miss Moneypenny track down evil villains. Powered by Google Maps and Street View, the mobile-first game is a slick digital flourish on a movie franchise launched over 50 years ago."

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Seems weird that they used www.assistmoneypenny.sony but Chip Marshall  –  Nov 18, 2015 2:38 PM PDT

Seems weird that they used www.assistmoneypenny.sony but didn't make assistmoneypenny.sony work as well.

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