The first salvo on NANOG this morning in response to the launch of OpenDNS was a predictable lambasting along the lines of "here comes SiteFinder II".
Fortunately the follow-ups were quick to point out that OpenDNS was a far cry from SiteFinder for the obvious reason that people have the choice to use it, nobody had a choice with SiteFinder.
OpenDNS adds an extra feature set to recursive DNS.
Sitefinder added a wildcard DNS entry to the TLD namespace that wasn't there beforehand.
OpenDNS has a value proposition based on security, while the Wired article concentrated on fixing typos, which it attempts to do, the real magic here can come from it's use in phishing mitigation.
Also some not so good news for typosquatters here, as OpenDNS can make all those parked typo domains invisible to its users. Somebody had to put the first nail into the "direct navigation" coffin, here it is.
The important issue is how they will deal with the responsibility of possibly becoming a choke point or center of gravity on the internet. Posit, for argument's sake, that OpenDNS surpasses critical mass and at some point in the future, a significant portion of net users get their DNS recursion via OpenDNS (whether they know it or not).
OpenDNS will have the power to censor domains or classes of domains (the ability to mitigate phishing, some nut may argue, is already a form a censorship. A typosquatter somewhere surely will make that assertion); the ability to collate and disseminate query stats (the "overture count" already being a key benchmark among domainers, OpenDNS could go on to provide NXDOMAIN and other data); they could conceivably put alternative root structures over-the-top.
All of which are heavy responsibilities.
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