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New gTLD '.shop' Sells for 41.5 Million at Auction, Highest Sale to Date

GMO Registry, Inc, a Japanese domain name registry business, has won the rights to a single new top-level domain, .shop, for $41.5 million. Google and Amazon where among contenders bidding for the TLD however only two bidders, GMO and an unidentified rival, were prepared to pay over $15 million, reports Kevin Murphy in Domain Incite. GMO says .shop will be an open, unrestricted namespace however the company is forbidding speculation and trading of domains under the TLD. "Registration of a .SHOP domain name solely for the purpose of selling, exchanging, trading, leasing the domain name shall be deemed as inappropriate use or intent."

Related topics: Registry Services, Top-Level Domains

 
   

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