New analysis from Frost & Sullivan research firm suggests that the IPTV subscriber base in Asia-Pacific — covering 13 countries — reached 4.1 million in 2007 and estimates this number to reach 22.4 million by the end of 2013, at a CAGR (compound annual growth rate) of 32.7 percent (2007-2013). Of the 13 countries, eight had commercial IPTV services in 2007, while the rest are conducting trials for expected deployments from 2009 onwards, according to the report. "Many service providers feel the urge to launch IPTV services as a defensive strategy to increase their 'n-play' offerings with one more service."
Asia-Pacific accounted for about a third of the global IPTV subscriber base last year. Apart from South Korea which does not have true IPTV service, the top two Asia-Pac countries by subscribers as at end-2007 are Hong Kong with 24.9 percent (1.02 million subscribers) of the region's IPTV subscriber base and China with 22.7 percent (0.93 million). Hong Kong has the highest household IPTV penetration rate at 45.3 percent, and is the only market where IPTV dominates the pay-TV industry with a 46.7 percent subscriber market share in 2007 through its incumbent PCCW. Cable TV controls 41 percent of Hong Kong's 2.18 million pay-TV subscriber market, while satellite DTH (direct-to-home) services hold the remaining 12.3 percent.
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