Source from Google have recently confirmed total number of YouTube video streams are above 1.2 billion per day worldwide according to Michael Arrington at TechCrunch. Previously reported numbers by comScore and other third party services appear to have been fairly under-estimated.
comScore reports that in April, Google sites ranked "as the top U.S. video property with 6.8 billion videos viewed (40.7 percent online video market share), a 15-percent increase versus March. YouTube.com accounted for more than 99 percent of all videos viewed at the property. Fox Interactive Media ranked second with 513 million videos (3.1 percent), followed by Hulu with 397 million (2.4 percent) and Yahoo! Sites with 355 million (2.1 percent)."
Other findings highlighted by comScore include:
• 78.6% of the total U.S. Internet audience viewed online video
• The average online video viewer watched 385 minutes of video, or 6.4 hours
• 107.1 million viewers watched 6.8 billion videos on YouTube.com (63.5 videos per viewer)
• 49 million viewers watched 387 million videos on MySpace.com (7.9 videos per viewer)
• Hulu accounted for 2.4% of videos viewed, but 4.2% of all minutes spent watching online video
• The duration of the average online video was 3.5 minutes
Related topics: IPTV
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