Home / Blogs

Facebook and Apps vs. Domains

Jennie-Marie Larsen

This debate never got heated during the NewDomains.org conference in Munich last month. One might speculate that it was largely because most in the audience and on the panel, support and believe in the existence of both. There is no need to make a direct either/or comparison. What sets Facebook and Apps apart from existing popular Top-Level Domains (TLDs) is the concept of a closed environment in which users can interact with the technology and each other in a dedicated space.

These closed environments, inherent in Apps, Facebook, and shortly in many of the new TLDs, have the benefits of promoting the congregation of various 'tribes'. Tribes is a great term being used nowadays in the context of social media to describe a group of people finding each other online to interact based on a theme — for example: angry customers of a website, current employees of a business (or ex-employees, which equally qualifies for the term), iPhone jail breaking, etc. This group comes together based on common ideas and interests. They cannot be forced together based on a direct marketing effort — which is potentially what makes sites like Facebook such a riddle for traditional corporate marketers — you can't cordon off your target market as easily and expect them to engage in a dialogue. It's these tribes, communities, or other like minded groups that will benefit from the new TLDs. They will, if all goes according to plan, find their online social homes, complete with likeminded friends, neighbors, and friendly adversaries, within one of the many new TLDs.

By Jennie-Marie Larsen, CEO at DomainDiction

Related topics: Domain Names, Top-Level Domains, Web

WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Comments

To post comments, please login or create an account.

Related Blogs

Related News

Topics

Industry Updates – Sponsored Posts

Independent Endorsement of Dot Chinese Online & Dot Chinese Website

ICANN London Recap Webinar

Four Reasons to Move from .COM to Your .BRAND Domain

Neustar to Launch usTLD Stakeholder Council

Introducing the New .ORGANIC Domain: A Trusted, Credible Space for Organic Products on the Web

.WANG - 15,000 Registrations on Day One of General Availability

Dot Brand: Why Your Brand Needs Its Own Top-Level Domain

Afilias Announces Start of .BLACK Sunrise Period

Radix Launches Three New TLDs in Sunrise With Backing from 50+ Registrar Partners

.WANG General Availability Opens on June 30, 2014

Continuing to Work in the Public Interest

.Press Domain Names - The Changing Face of Journalism

LogicBoxes Waives Upfront Fees for New gTLD Vertical Integration Solutions

Radix Announces .Website Launch Timeline

.Host Timeline Released As Pioneer Program Kicks Off

TLD Registry Sponsored Xinnet's Partner Conference in Nanjing

Afilias Selected for CIO 100 Award

Victorian Government & ARI Agree to Long-Term .melbourne Partnership

.WANG Enters Landrush This Week

Public Interest Registry Offers New Internationalized Domain Names to General Public

Sponsored Topics