CircleID

There is a definite advantage to knowing what users look for when typing in domain names that they think should work. This article from Government Computer News shows an excellent example in .gov. "600,000 visitors a year to FirstGov try to find the federal government's Web site by typing USA.gov into their browser", so they switched from firstgov.gov to usa.gov.

It wasn't mentioned in the article, but firstgov.gov redirects automatically; this is more intelligence than I normally expect from US government web sites.

Written by Paul Hoffman. Visit the blog maintained by Paul Hoffman here.

See related topics: DNS, Domain Names