Businesses, Social Networks Getting Excited About Liberalized TLDs… Imagine yourname.facebook

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Businesses, Social Networks Getting Excited About Liberalized TLDs… Imagine yourname.facebook

By CircleID Reporter
June 09, 2009, 9:23 pm PDT Views: 6,463 Comments: 1

A recent study sponsored by Gandi.net and undertaken by The Future Laboratory, has attempted to explore how future of the Internet might be affected as a result of mass Top-Level Domain expansion.

According the the report, a survey of 1,000 consumers found that the majority believe the Internet will become full of pointless domain names (65% of those polled), messy and confusing (57%), too complex to navigate (46%) and out of control (41%). Two-thirds of the 100 UK businesses surveyed are still unaware that liberalization is happening, which is a concern, considering the opportunities and potential risks that it presents.”

While the concept of a liberalized Top-Level Domains is not yet fully understood by a large portion of Internet users, the report suggests that businesses are “beginning to grasp the marketing potential of .whatevertheylike and consumers who sense appeal in a localized and personalized web.” ...imagine yourname.facebook, shoes.nike ...

By CircleID Reporter

CircleID’s internal staff reporting on news tips and developing stories. Do you have information the professional Internet community should be aware of? Contact us.

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dotfacebook Dirk Krischenowski – Jun 10, 2009 5:12 PM

I met Facebook founder and CEO Mark Zuckerberg and VP Jonathan Heiliger last year in Berlin and explaint to them the .facebook top-level domain. Both were fascinated.

There’s also a Youtube on it at http://www.youtube.com/watch?v=IAngcw5nOI8

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