Over the past three months, taken as a whole, VeriSign had traffic rank 1,559. But today its traffic rank is 19 — meaning, at least among Alexa users (who are generally representative of web users), the verisign.com domain has suddenly joined the top 20 sites, measured by page views.
VeriSign's climb is even more notable when reckoned in "reach" — proportion of users who visit the site at least once. Measured in this way, verisign.com is now in position 9 — meaning there are only eight sites on the web that more users visit in a given day.
All that said, users don't tend to stay on verisign.com for long. Notice page views rank of 45, far below the traffic rank, meaning that users tend to stay on other sites for a longer duration (more page views) than on verisign.com.
By Benjamin Edelman, Assistant Professor, Harvard Business School
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