Home / Blogs

Quantifying SiteFinder Traffic

Benjamin Edelman

Want a sense of just how much traffic VeriSign is receiving from its SiteFinder service? Alexa, with its Alexa Toolbar and associated traffic tracking services, makes it easy to find out:

Alexa analysis of VeriSign traffic

The Highlights:

Over the past three months, taken as a whole, VeriSign had traffic rank 1,559.  But today its traffic rank is 19 — meaning, at least among Alexa users (who are generally representative of web users), the verisign.com domain has suddenly joined the top 20 sites, measured by page views.

VeriSign's climb is even more notable when reckoned in "reach" — proportion of users who visit the site at least once.  Measured in this way, verisign.com is now in position 9 — meaning there are only eight sites on the web that more users visit in a given day.

All that said, users don't tend to stay on verisign.com for long.  Notice page views rank of 45, far below the traffic rank, meaning that users tend to stay on other sites for a longer duration (more page views) than on verisign.com.

Ben Edelman
Berkman Center for Internet & Society
Harvard Law School

By Benjamin Edelman, Assistant Professor, Harvard Business School

Related topics: DNS, Domain Names

WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Comments

Re: Quantifying SiteFinder Traffic Benjamin Edelman  –  Sep 21, 2003 1:25 PM PDT

Stewart Baker notes that, commensurate with VeriSign's dramatic increase in rank, msn.com has fallen somewhat.  At present, its drop can be seen in reach and in page views per user — confirming intuition that a large part of VeriSign's new traffic comes at the expense of error message that would otherwise have been shown to Internet Explorer users via the designated pagse at MSN.

See Alexa analysis as to msn.com — drop in page views per user from 10.9 (1 week average) to 10.4 ("today") and drop in reach from 236,450 to 230,000.

Re: Quantifying SiteFinder Traffic Kai Xue  –  Sep 26, 2003 4:18 PM PDT

Newest Nielsen Net Ratings number for this week:
http://www.nielsen-netratings.com/news.jsp?section=dat_to&country=us

Verisign has yet to pierce the top 10.

To post comments, please login or create an account.

Related Blogs

Related News

Topics

Industry Updates – Sponsored Posts

.Online Becomes the Fastest TLD to Sell 50,000 Domains

.ONLINE GA Launches with 28,000 Registrations in the First 30 Minutes

Protect Your Network From BYOD Malware Threats With The Verisign DNS Firewall

Influential Law Firms Have Become Early Adopters of '.law' TLD

40+ Pioneers Signed on for .TECH, as it Enters EAP Today‚Ä®

WeddingWire Joins Minds + Machines As New TLD '.Wedding' Pioneer

LogicBoxes Introduces DomainBridge

Carlsberg Group Joins Minds + Machines Pioneer Program

Introducing the Verisign DNS Firewall

In Celebration of Marriage Equality Each New .LGBT Name Donates $20 to the It Gets Better Project

TLD Security, Spec 11 and Business Implications

Verisign Named to the Online Trust Alliance's 2015 Honor Roll

LogicBoxes Powers .NGO & .ONG Retail and Wholesale Channels for ENSET

3 Key Steps for SMBs to Protect Their Website and Critical Internet Services

Key Considerations for Selecting a Managed DNS Provider

Alabama Joins dotVOTE Movement - Announces Alabama.vote for Its Election Site

LogicBoxes Partners With Domains.Green to Setup Retail & Wholesale Channels for .green Domains

New Top-Level Domain .fit Launches, Announces Partnership with the Arnold Sports Festival

Bauer Media Joins Minds + Machines as a .fishing Pioneer

New .vote TLD Used for Arizona Voters

Sponsored Topics