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According to a report released today by Nominet, UK's domain name registry, 77% of British consumers prefer to use a .uk rather than a .com when searching for information on the Internet. The report also indicates that despite the current economic climate, the global domain name industry has seen an 8% growth with 187.6 million domain names registered worldwide. "Generic top level domains (gTLDs), such as .org and .com, have grown on average by 6% whilst the country code Top Level Domains (ccTLDs) including .uk and .de (the German registry) fared slightly better and together generated a 10% average growth in registrations," says Nominet.

Phil Kingsland, Director of Marketing and Communications at Nominet, comments: "The findings show that businesses must now pay attention to Internet brand awareness and marketing strategies that are in line with consumer expectations. It is a global marketplace, but what we are seeing is that consumers trust and rely on a more local touch point with a brand."

For a full copy of the Nominet Domain Name Industry Report 2009, click here.

Related topics: Domain Names, Domain Registries, Top-Level Domains, Web