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Pharmacy Chain Boots Terminates Its New TLD .boots

"Boots becomes latest company to terminate new gTLD but other '.brands' go full steam ahead." Trevor Little reporting in World Trademark Review: "Pharmacy chain Boots has become the latest company to signal an intention to terminate a Registry Agreement (RA), this time for the '.boots' TLD. ... Others that have previously decided against proceeding with '.brand' applications including South Korean industrial conglomerate Doosan, publisher Guardian News & Media and cosmetics giant L'Oreal. ... While a negative development for the new gTLD programme, it should not be viewed as an indicator that '.brands' are losing their lustre — on the contrary, the rollout of branded spaces shows no sign of slowing."

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