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Wireless Carriers Clashing with FCC Over Proposed Regulations on Mobile Advertising

US Federal Communications Commission is proposing privacy rules that wireless companies claim could hurt their ability to compete with the likes of Facebook and Google. The regulatory push comes at a time when Verizon and AT&T are working aggressively to sell ads that accompany their growing array of video products. "Wireless carriers have the potential to generate significant advertising revenues due to their ability to precisely target ads to wireless subscribers. But, if the FCC restricts the carriers' ability to collect this data, the advertising revenue opportunity will be reduced."

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