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2015 New gTLD Year in Review (Infographic)

Christa Taylor

The 2015 infographic reflects some of the intriguing highlights of the new gTLD industry. The data analyzed within the infographic is based on the following:

• Revenues are based on the average retail price over four registrars (101domain, eNom, GoDaddy and United Domains) at the end of December 2015. In the case where a TLD was unavailable at all four registrars, one or more alternative registrars were used for the average price

• Top five TLDs launched in 2015 are based on TLDs entering into General Availability after January 1st and based on volume, not revenues

• For greater insight, the TLDs have been separated into four quartiles or 'tiers' with tier 1 being the top 25% and tier 4 being the bottom 25%.

• The top ten based on projected yearly revenues based on daily registration volumes

• New Top Level Domains (TLDs) contained in the dataset reflect open TLDs and exclude single registrants such as brands

• Initial registration upswings have been eliminated with TLDs in the dataset to be in General Availability for at least 60 days

• Free or significantly low registration pricing must have had a renewal period otherwise, it has been excluded from the analysis as sufficient renewal data to form meaningful outcomes is not yet available

• Registry revenues do not include premium name sales as dependable revenues are not available

• Operational losses are based on TLD revenues with a conservative $150k in expenses

By Christa Taylor, Christa Taylor is the CEO of DotTBA. More blog posts from Christa Taylor can also be read here.

Related topics: Domain Names, Top-Level Domains

 
   
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Comments

Real Adoption of New Domains Max Menius  –  Jan 05, 2016 11:47 AM PDT

It's worth noting that companies are adopting new tld's for their website address. While there is a considerable degree of buy & hold investment occurring, a substantial segment of the new domain names will gain increased traction because of the clarity & purpose they add in the url string.

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