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Another Day, Another Two Million Dollars

ICANN just published the results of the auction for .HOTELS and .HOTEIS. The high bidder (I'm not sure "winner" really applies here) was Booking.com, who will use .HOTELS.

The $2.2M they paid, along with the prior results, notably the $25 million Google paid for .APP, brings the total in ICANN's auction pot to about $60.5 million.

There's a few more auctions scheduled for CAM, PHONE, and SHOP/SHOPPING, along with yet to be scheduled auctions for DOCTOR, INC, LLP, and LLC, all of which seem to be stuck waiting to clarify the promises the applicants make about verifying their registrants. All in all, it looks like the total pot will be in the order of $70 million, which is some serious money.

ICANN's staff summary of comments on the plan to spend the money is due on Sunday. I can hardly wait.

By John Levine, Author, Consultant & Speaker

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