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An Open Letter to All New TLD Operators

Dear TLD operators,

As many of you will know from my previous posts, I’m pretty passionate about our new TLD industry and genuinely believe we are all working towards a goal that will provide something truly special for future generations to embrace.

However, speaking candidly (as is the Australian way), I think we’d all agree that there is much to do to get new TLDs into the mainstream in a timely manner. And as new TLD applicants, we all have a responsibility to work together to ensure the success of our industry for years to come.

Based upon this view and after 12 months of contemplation and some assistance and support from a few industry leaders, we’ve just launched a webinar for all TLD applicants.

Thus, the TLD Operator Webinar is now scheduled for June 30 and information is available at www.tldoperator.help for those that would like to register or understand more about this initiative.

Since our soft launch last week, we’ve had over 200 applicants register for the webinar and plenty of comments of support from the industry which really demonstrates appetite for this on a global level. With about two weeks to go until the webinar, we’re hoping we can double this number and provide useful information to a large sector of the new TLD applicant base.

The TLD Operator Webinar is designed to provide all new TLD applicants with an opportunity to share their experiences and learn from each other—away from the confines of the typical ICANN discussions on policy and so on. Put simply, it is about TLD Operators helping other TLD Operators learn how to maximise the return on your investment and make your mark on the future of the Internet—whether you’re a generic, geographic or brand TLD.

The webinar is free, lasts only 60 minutes and will provide attendees with unique insight from other TLD Operators based on what has and hasn’t worked for them so far.

I am extremely excited by the quality of speakers we’ve been able to assemble, including

  • Donuts (Largest portfolio TLD applicant)
  • Monash University (World’s first .brand)
  • .club (Highly successful generic TLD)
  • .berlin & .sydney (Leading city TLDs)
  • .sucks (High profile TLD in the news)

The TLD Operator Webinar is open to all applicants only (and/or nominated advisors) and will not be a forum for industry sales or promotion in any way. I should also reiterate as per recent media reports, that this initiative is not a formal community group in any way, simply an attempt to utilise a webinar for the benefit of all new TLDs.

I welcome you to join us for the TLD Operator Webinar and look forward to sharing some unique insights at this pivotal time in our industry.
 
Kind Regards

Tony Kirsch
Head of Global Consulting
ARI Registry Services

By Tony Kirsch, Head of Professional Services at GoDaddy Registry

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