Home / Blogs

Deadline of April 21 To Make Your Website "Mobile-Friendly" Or Drop In Google Search Results

Dan York

Is your website "mobile-friendly"? If your site is NOT and you care about how your site ranks in Google search results (and let's face it, we pretty much all do!)… well… you need to get busy! As Google very clearly indicated:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.

Your first step needs to be to visit Google's Mobile-Friendly Test Page at:


If the test indicates your site is not mobile-friendly, you have a range of possible options. Ideally if you are using a content management system (CMS) such as WordPress, Joomla or Drupal, you may be able to find a "responsive" theme you can use — or at least find a plugin/module that you can use on a short-term basis.

Google provides a whole series of links from that Mobile-Friendly Test page that will help you explore your options. I also published a post on one of my sites with more info:

Google Says Make Your Site Mobile-Friendly By April 21 - Or Drop In Search Results

and I also recently recorded a podcast on the same topic:

FIR On Technology with Dan York, Episode 4 - How To Make Your Website Mobile-Friendly

While some folks have been irritated by Google making this move, I'm personally pleased as we've been talking about the need to make websites work better on mobile devices for many years now. This move by Google is providing a very clear incentive for people to finally raise the priority on mobile websites and make them actually happen. The end result will be a much more mobile-friendly Web.

Now if only Google would start to use availability over IPv6 as a ranking signal… (hey, a guy can dream, can't he?)

By Dan York, Author and Speaker on Internet technologies - and on staff of Internet Society. Dan is employed as a Senior Content Strategist with the Internet Society but opinions posted on CircleID are entirely his own. Visit the blog maintained by Dan York here.

Related topics: Mobile, Web

WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:


To post comments, please login or create an account.

Related Blogs

Related News

Explore Topics

Promoted Post

Boston Ivy Gets Competitive With Its TLDs, Offers Registrars New Wholesale Pricing

With a mission to make its top-level domains available to the broadest market possible, Boston Ivy has permanently reduced its registration, renewal and transfer prices for .Broker, .Forex, .Markets and .Trading. more»

Industry Updates – Sponsored Posts

DeviceAtlas Wins 2017 IHS Markit Innovation Award

DeviceAtlas' Deep Device Intelligence Now Addresses Native App Environment

A Look at How the New .SPACE TLD Has Performed Over the Past 2 Years

Why .com is the Venture Capital Community's Power Player

Miss.Africa Announces 2016, Round II Seed Funding Tech Initiative for Women in Africa

Airpush Chooses DeviceAtlas to Provide Device Awareness to Mobile Ad Network

DeviceAtlas Releases Q2 2016 Mobile Web Intelligence Report, Apple Loses Browsing Market Share

Effective Strategies to Build Your Reseller Channel (Webinar)

Facilitating a Trusted Web Space for Financial Service Professionals

What are the World’s Most Popular Smartphones

News.Markets: A Rising Star in the World of Financial Trading and New TLDs

Mobile Web Intelligence Report: Bots and Crawlers May Represent up to 50% of Web Traffic

Best Practices from Verizon - Proactively Mitigating Emerging Fraudulent Activities

The Latest Mobile Web Report Q4 2015 from DeviceAtlas

2015 Trends: Multi-channel, Streaming Media and the Growth of Fraud

DeviceAtlas Brings Device Awareness to HAProxy

DeviceAtlas Granted Patent on Device Detection Accuracy Method

SpotXchange Chooses DeviceAtlas to Target Ads to Specific Devices

5 Ways Google Brillo Can Change the Device Landscape

Sophia Bekele's Keynote Speech on "Africa: The Next Frontier for Mobile Technology"

Sponsored Topics