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Save the Date: .US Public Stakeholder Town Hall (April 22, 1-3 ET / 10-12 PT)

Stephanie Duchesneau

.US is the top-level domain for the United States of America. As stakeholders in the .US ccTLD, we all share a vested interest in making sure that .US continues to be a vibrant namespace that reflects the diversity, creativity and success of our people. As the Internet continues to grow and evolve, it's important that the .US domain does too.

To meet these needs, Neustar and the usTLD Stakeholder Council plan to hold a virtual .US Public Stakeholder Town Hall Meeting. The Town Hall will take place on April 22, from 1 to 3 Eastern, or 10 to noon Pacific and will provide an opportunity for community-led discussion on how to build and grow the .US domain brand to meet the demands of the future.

We hope you'll take the time to join us for the Town Hall by registering here and take the time to provide input in advance of the meeting by completing our survey.

In addition to an "open floor," where your thoughts, suggestions and questions can be addressed, we plan to focus on three key topics:

  • Me, you & .US: the .US brand and how it can support and engage your community or business;
  • Multi-stakeholderism at the local level: public participation in .US policymaking as a window for participating in Internet governance; and
  • Beyond kids.us: the next generation of youth engagement and participation in .US.

The meeting will take place virtually, and details will be circulated to all registered participants in advance of the meeting.

By Stephanie Duchesneau, Secretariat, usTLD Stakeholder Council
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Active Branding & Marketing of .US Max Menius  –  Mar 21, 2015 12:59 PM PDT

As both a developer and an investor in .US, I have witnessed the extension flounder for 10+ years from lack of exposure & promotion. With a concerted, sustained effort to both brand & market .US as the official country code of the United States (i.e. .US = United States), public awareness & use of .US can be very significantly raised.

With domain name dilution introduced by so many other new TLD's in the market, it will be critical for the .US registry to highlight the use of .US by known companies. Vigorous promotion can yield tangible results because there remains a compelling story behind .US as America's true internet address. This connection must be marketed heavily. Unlike other tld's with questionable intrinsic meaning/value, .US can gain substantial traction in direct correlation with new branding & marketing efforts.

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