Home / Blogs

The Top 25 Global Websites from the 2015 Web Globalization Report Card

John Yunker

I'm pleased to announce the publication of The 2015 Web Globalization Report Card. Here are the top-scoring websites from the report.

You'll notice that Google is once again ranked number one. The fact is, no other company on this list invests in web and software globalization like Google. While many software companies are happy to support 40 or even 50 languages on their websites, Google is looking at 60 or more languages across its many products. Consider Gmail, with support for more than 70 languages. And let's not overlook Google Translate, now at 80 language pairs.

Best Global Websites - 2015
1Google14Starbucks
2Facebook15Intel
3Booking.com16IKEA
4Hotels.com17HP
5NIVEA18KPMG
6Wikipedia19Samsung
7Microsoft20HTC
8Philips21Khan Academy
9Adobe22John Deere
10Cisco Systems23Autodesk
11TripAdvisor24Emirates
123M25Amazon
13Merck

Having said all this, Google still needs to improve upon its global navigation. I was told a few years ago that such harmonization was coming and, to some extent it has, but it has largely been buried to the depth of the UI. And this is not a positive development. But even with this downside, Google remains the leader.

Hotels.com and Booking.com continue to battle it out for travel services supremacy.

It's also worth highlighting companies like Cisco, Philips, IKEA, and Microsoft — all of which are regulars in the top 25 list.

Emirates is the first airline to break into this list. The website added support for two more languages over the past year and has left most American-based airlines far behind.

Amazon breaks into the top 25 thanks in part to adding one new market and improved support for mobile. Also new to the list is Khan Academy, which supports an impressive 30 languages so far.

As a group, the top 25 websites support an average of 50 languages; if we removed Wikipedia (which supports an exceptionally large number of languages), the average would still be an impressive 45 languages.

From 2005 to 2015

This year, we're seeing a slowing of growth in languages, but just slightly.

We did hit the 30-language mark for the first time.

As you can see here, the past decade has seen an impressive rise in languages.

This data is based on studying the leading global brands and world's largest companies.

If you were to take a step back and look at a much-larger swatch of companies, this average drops precipitously. Which means that most companies are still just embarking on their web globalization journeys. But also means that most companies have a long ways to go before they reach this upper echelon of language support.

I'll have much more to share in the weeks and months ahead. If you have any questions about the report, please let me know.

Congratulations to the top 25 companies and the people within these companies that have long championed web globalization.

The 2015 Web Globalization Report Card available here.

By John Yunker, Author and founder of Byte Level Research. More blog posts from John Yunker can also be read here.

Related topics: Multilinguism, Web

 
   

Don't miss a thing – get the Weekly Wrap delivered to your inbox.

Comments

To post comments, please login or create an account.

Related Blogs

Related News

Explore Topics

Dig Deeper

IP Addressing

Sponsored by Avenue4 LLC

DNS Security

Sponsored by Afilias

Mobile Internet

Sponsored by Afilias Mobile & Web Services

Cybersecurity

Sponsored by Verisign

Promoted Posts

Buying or Selling IPv4 Addresses?

ACCELR/8 is a transformative IPv4 market solution developed by industry veterans Marc Lindsey and Janine Goodman that enables organizations buying or selling blocks as small as /20s to keep pace with the evolving demands of the market by applying processes that have delivered value for many of the largest market participants. more»

Industry Updates – Sponsored Posts

Radix Announces Global Web Design Contest, F3.space

.TECH Gets Its Big Hollywood Break

Major Media Websites Lose Audience Due to Slow Load Times on Mobile

DeviceAtlas' Deep Device Intelligence Now Addresses Native App Environment

A Look at How the New .SPACE TLD Has Performed Over the Past 2 Years

Why .com is the Venture Capital Community's Power Player

Miss.Africa Announces 2016, Round II Seed Funding Tech Initiative for Women in Africa

Airpush Chooses DeviceAtlas to Provide Device Awareness to Mobile Ad Network

DeviceAtlas Releases Q2 2016 Mobile Web Intelligence Report, Apple Loses Browsing Market Share

Effective Strategies to Build Your Reseller Channel (Webinar)

Facilitating a Trusted Web Space for Financial Service Professionals

News.Markets: A Rising Star in the World of Financial Trading and New TLDs

Verisign Announces .コム Domain Names Are Now Available for Anyone to Register

Verisign Launches New gTLDs for the Korean Market, .닷컴 and .닷넷

Verisign Opens Landrush Program Period for .コム Domain Names

Mobile Web Intelligence Report: Bots and Crawlers May Represent up to 50% of Web Traffic

Priority Access Program for Verisign's First IDN New gTLD, .コム

DeviceAtlas Brings Device Awareness to HAProxy

ARI Registry Services Expands Middle East & Africa Operations

Verisign Launches New Monthly Blog Series: Top 10 Keywords Registered in .COM and .NET