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Australians Prefer .au Domain Names, Usage on the Rise

AusRegistry today released survey results of more than 3,000 Australians confirming that .au domain name registrations are on the rise, with 76% of all domain name holders choosing .au, an increase of 2% from last year. The survey also found .au remains Australia's home on the Internet with more than double the level of trust over any other namespace.

Key findings include:

.au Survey 2014 – Understanding The Australian Internet User (Click to Download Full Infographic)• Two-thirds of survey respondents are more likely to trust a .au website compared with only one-third for a .com

• Trusted organisations (64%) and secure websites (61%) both ranked high in factors that are important for Australians navigating the Internet

• More than 80% of respondents use their .au domain names for business websites

• The number of females holding domain names increased from 16% in 2013 to 22% this year

• Business use of social media is strongly correlated with holding a .au domain name. Twice as many respondents holding .au (51%) used social media for business use compared to those from the 'no need for a domain name' group (25%).

Related links:

Survey finds Australians prefer .au domain names (Press Release)
Understanding the Australian Internet User
Full inforgraphic based on survey results (PDF)

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