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New York City Mayor Announces Next Step For Public Launch of Dot NYC (.nyc) Domain

Mayor Bill de Blasio has announced the start of the first “sunrise” phase of the roll-out of the .nyc web address, beginning a five-month countdown towards the full-scale public launch in October 2014.

Through .nyc, the city plans to generate revenue, help residents take advantage of government services, encourage local businesses to thrive, market and promote tourism, and spread the dynamic image of New York City around the world. Neustar, Inc. is the official registry operator for .nyc (see related post). In this role, the company supports all marketing efforts and operates the technical infrastructure of the .nyc domain.

Following the .nyc sunrise period and Founders Program, the .nyc domain will continue to roll out to the general public in a phased manner. City affiliated names will be allocated between June 25 and July 31, 2014. Next, high-value .nyc domain names will be allocated for a premium price during the "landrush" period, between August 4 and October 3, 2014, and then .nyc domain names will launch to the general public on October 8, 2014.

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