Momentum has released the following announcement regarding its upcoming 3rd Digital Marketing & gTLD Strategy Congress (March 3-4, 2014, The Dream Downtown, New York).

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Conference brochure and agenda (Click to Download)Go behind the scenes and learn how your peers are operationalizing their new TLDs as you are provided with real-life, launch strategies from .Club, .GOP, .Kiwi, .Latin, .Vegas, .Tickets and many more.

Hear from George Faulkner, Manager, Social Brand Engagement, Social Strategy and Programs, IBM as he shares his thoughts on How to Effectively Build an Integrated Social Media Strategy Dedicated to Leveraging All Your Digital Assets to Connect with Customers.

The only forum that continues to focus on the marketing, branding and customer engagement strategies associated with the changing internet landscape as 1000s of new top-level domains come online and featuring a completely refreshed program agenda for 2014, Momentum is pleased to announce the release of the agenda for the 3rd Digital Marketing & gTLD Strategy Congress, taking place on March 3-4 at the Dream Hotel in New York.

Experience what many of your peers have already found to be the most valuable, interactive and richest learning event as you benefit from increased one-on-one networking during new interactive roundtable discussions and panel sessions addressing:

• Innovative Strategies for Brand Applicants Seeking to Maximize Your Digital Inventory Post-gTLD
• Positioning Strategies for Ensuring Your TLD Obtains Maximum Exposure
• Novel Brand Extension Opportunities for TLD Owners through the Use of Strategic Alliances and Partnerships
• How to Manage Internal Support from Marketing, Legal and IT to Achieve a Seamless TLD Implementation
• How to Set a Realistic but Workable Budget for Your TLD Launch

Attendees of the 3rd Digital Marketing & gTLD Strategy Congress will be able to sit side-by-side with representatives from leading brand and generic TLD applicants as you are provided with valuable lessons learned, brand engagement, digital marketing strategies that will best position your new TLD for success upon launch.

“It’s not at every conference where you can approach the CEO of different registry operators, where you can approach the meaningful material management people from companies like Google, from Amazon…something like this is a must attend.”
—Frank Schilling, Founder & Managing Director, Uniregistry

Register now to reserve your space and be a part of the one industry event where every attendee has the opportunity to speak one-on-one with your fellow peers representing the leaders of the brand and generic TLD and domain community.

Learn what steps your organization needs to take now to ensure your brand is best positioned to thrive when your new TLD goes live. Register online or call 646-807-8555 for more information on the program.

UPDATE: January 8, 2014

Several program updates and new speaker additions have been made to the agenda. Past attendees and speakers have included representatives from brands including Aden + Anais, American Bible Society, Amica Insurance, Australian Cancer Research Foundation, Calvin Klein, Citibank, City of Helsinki, dotBERLIN, Digitas, DotGreen Community, Epson Europe, BBVA, Google Inc., Gucci, Hermes, Hexap, HSBC, IG Group, Interbrand, JP Morgan Chase, KPMG, L’Oreal, LEGO, London&Partners, Microsoft, MLB, Orange, Oystercatchers, Philips, Richemont, RSLC, Sandvik, Seiko, Sky, The Boston Globe and Boston.com and Vienna Insurance Group.

In collaboration with our founding partner, Afilias, and support from sponsors Domain Diction & Authentic Web, the Congress is the only content-rich forum that continues to focus on bringing together those in the industry responsible for the marketing, branding, customer engagement and launch strategies of new TLDs—both brands and generics.

Just announced – In addition to panels featuring participation by the Brand Registry Group, IBM, .Uno, .Kiwi, .Vegas, .Tickets, .GOP, H+K Digitaland many others, attendees will also benefit from in-depth case study and panel discussions including:

• .NYC Case Study: From Vision to Reality, featuring insights from Neustar
• How to Bridge the Gap from Your .com to Your New TLD and Ensure Your Brand is Best Protected During the Transition and After, featuring insights from Donuts
• The Future of Search and What Impact - if Any- It Will Have On Your TLD Strategy, featuring insights from CharmClick, Baidu’s European Partner and Net Media Planet

The Congress will cover topics as diverse as:

• How to Effectively Bridge the Gap from Your .COM to Your .BRAND
• How to Best Position Your TLD for Maximum Exposure and Client Usage
• How to Manage Internal Support from Marketing, Legal and IT to Achieve a Seamless Launch
• Novel Brand Extension Opportunities for TLD Owners Through the Use of Strategic Partnerships and Alliances
• How to Effectively Build an Integrated Social Media Strategy Which Will Best Leverage All of Your Digital Assets

UPDATE: January 27, 2014

New for the March 2014 program, this year’s agenda will feature participation by several advertising agencies who possess first-hand experience in working with brands to maximize their digital assets. Gain “outside the box” strategies for maximizing your TLD’s potential in the digital landscape as you hear from:

• Gemma Craven, Executive Director, Head of Social Customer Engagement, OgilvyOne Worldwide who will join George Faulkner, Manager, Social Brand Engagement, Social Strategy and Programs, IBM on the session to address How to Effectively Build an Integrated Social Media Strategy Dedicated to Leveraging All Your Digital Assets to Connect With Customers

• Gary Goldhammer, US Strategist & Practice Leader, H+K Digital as he addresses The Future of Consumer Engagement—One Agency’s Vision of the Brand Experience Post-gTLD

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Specifically crafted to provide applicant brands and generic TLDs with the information and support they will need prior to launch—it is expected that this event will once again sell out. Visit us online at www.gtldworldcongress.com to view the full program agenda, speaker roster and reserve your space.

Register before 1/13 and save $400 off the on-site rate. To reserve your spot today, visit the website or call 646-807-8555. For information on sponsoring, please contact Alexandra Hertel at [email protected].

Updates:  UPDATED Jan 09, 2014 3:43 AM PST