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Here They Come

Jennie-Marie Larsen

Something has shifted. I think it might be the end of the holding pattern we as new gTLD applicants/followers/enthusiasts and generally speaking, the entire community, have been caught up in. We´re all looking forward to ushering in the next generation of the Internet. Someone press start please.

Several major milestones have been reached. Multiple new gTLD registries have passed initial technical testing and the first batch of new gTLD contracts have been signed. One might even say that the adding of four new IDN gTLDs to the root zone network was the height of progress, marking forward movement in the business of the new domains.

There is one milestone however, that in my mind marks the biggest event since the big reveal day in May 2012, where we learned the actual identity of the new names and their applicants. One contract signing took place that actually means we are about to begin seeing real people, actual Internet users, identifying with and embracing a new gTLD as their own.

Late this past Monday night after day one of the NewDomains.org event in Munich (someone even caught it on video at 1am in a Sofitel suite) GoDaddy signed their first new gTLD contract to sell the first ever Latin generic gTLD: .UNO.

This is the point of no return. The new gTLDs are set to forever change the way we search and find things online and GoDaddy seems to believe they'll be doing it first in Spanish.

Watch this space.

By Jennie-Marie Larsen, CEO at DomainDiction
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Related topics: Domain Names, New TLDs
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Consumers Alan Levin  –  Nov 06, 2013 1:21 PM PDT

Hey Jennie-Marie, exciting times indeed… especially for registries and registrars alike, no doubt the $'s will be rolling in. What do you think about the TCH costs for any smaller business or consumer that may not have met all the criteria and wanting to get some skin in the game?

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