How will the business of existing top-level domains (TLDs) be impacted by the new gTLDs? Someone asked me this simple question and I was very surprised to see that my online searches couldn't easily find many detailed articles or research related to that point. I found a great number of articles about the potential impact of new gTLDs on regular businesses/brands and any number of articles about how great the new gTLDs will be for companies in the domain name industry, but found surprisingly little research or analysis into how the new gTLDs would impact the business of existing TLDs. I found a few examples of analysis at a ccTLD level (such as a report from NIC.AT), but not much looking at the domain name industry overall. Maybe I was just using the wrong search terms, but my searches yielded little with any detailed view.
So I ask you all here… what research or analysis is out there on this topic? Any suggestions and links left in the comments would be greatly appreciated. Thanks.
By Dan York, Author and Speaker on Internet technologies - and on staff of Internet Society. Dan is employed as a Senior Content Strategist with the Internet Society but opinions posted on CircleID are entirely his own. Visit the blog maintained by Dan York here.
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