Home / Blogs

Preparing for the Launch of the Trademark Clearinghouse

Elisa Cooper

With the Trademark Clearinghouse (TMCH) expected to begin accepting submissions within the next month or so, many companies are now attempting to identify marks for inclusion.

As a reminder, the TMCH is a centralized repository of validated rights which will be used in support of ICANN's New gTLD Program.

Submissions to the TMCH enable brand owners to register their trademarks as domain names during so-called Sunrise Periods. To participate in any New gTLD Sunrise, marks must be validated by the TMCH. In addition, the TMCH provides notifications to brand owners when an exact-match domain name registration is made during the first 60/90 days of general availability. It also facilitates notification to potential registrants of domains matching TMCH entries during the first 60/90 days of general availability.

The TMCH has been categorized as a Rights Protection Mechanism, however submission to the TMCH does NOT prevent registrations or block others from registering trademarks as domain names.

The big question for most companies has now become, what specifically should be submitted to the TMCH?

The easy answer is that companies should plan to submit any trademark for which they desire a Sunrise registration. Utilizing trademarks that can be easily validated by the TMCH is one approach to consider. Remember also to qualify for Sunrise registrations, "Proof of Use" must be submitted to the TMCH. Acceptable examples of "Proof of Use" include labels, tags, or containers from a product as well as advertising and marketing materials including brochures, pamphlets, catalogues, product manuals, displays or signage, press releases, screen shots, or social media marketing materials.

Do keep in mind that some Registries may have special jurisdictional requirements specifying that in order to qualify for a Sunrise registration, that the trademark must be registered in a particular country. While I expect this to be more of an exception than the norm, companies should be prepared to submit additional trademarks for the same brands based on additional information as it is made available by each New gTLD Registry.

By Elisa Cooper, Vice President of Marketing at Lecorpio

Related topics: Cybersquatting, Domain Names, Top-Level Domains

 
   
WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Comments

To post comments, please login or create an account.

Related Blogs

Related News

Explore Topics

Industry Updates – Sponsored Posts

Afilias Announces Relaunch of .GREEN TLD

New .PROMO Domain Sunrise Period Begins Today

US Court Grants DCA Trust's Motion for Preliminary Injunction on .Africa gTLD

Minds + Machines Group Announces Outsourcing Agreements, Web Address Change

.STORE Opens its Doors to Brands

Startup on .TECH New Top-Level Domain Receives $6.7 Million in Funding

United States Court Has Granted an Interim Relief for DCA Trust on .Africa gTLD

February Biggest Month to Date for Radix, Over 750K Domain Registrations

Best Practices from Verizon - Proactively Mitigating Emerging Fraudulent Activities

Radix & WHMCS Offer Free .HOST Domains to All WHMCS Customers

New .BET Domain Now Available to the Public

Radix and SnapNames Announce Exclusive Partnership

Radix Gives Its TLD .SPACE a Makeover

New .PET Domain Available to the Public

.Store Set to Launch in April

Which New gTLDs May Impact Your Business? Try This Newly Updated Sortable File from MarkMonitor

Happy Birthday .sydney

MarkMonitor Takes a Look at Progress on New gTLD Program in Latest Report

Priority Access Program for Verisign's First IDN New gTLD, .コム

Minds + Machines Group Expands Into Chinese Market

Sponsored Topics

Port25

Email

Sponsored by
Port25
Verisign

Security

Sponsored by
Verisign
Afilias - Mobile & Web Services

Mobile

Sponsored by
Afilias - Mobile & Web Services
Afilias

DNS Security

Sponsored by
Afilias