Home / Blogs

Considering Existing gTLDs: The .museum Top-Level Domain's Potential

Jean Guillon

We keep talking about new gTLDs but, what about those generic Top-Level Domains which already exist and which no one talks about anymore?

The .museum according to me

I am referring to the .museum and .travel extensions which have existed for many years now. I particularly like the .museum because it is the domain name to have for a museum which has a web site developed in English.

I am also familiar with the existing speech which says: "Check the .museum : it is the example why new gTLDs won't work". I think it has nothing to do with the fact that new gTLDs will or will not work. I strongly believe .museum has potential and I also think the actual situation of the .museum can change.

It is not because its actual rules block registrants from registering domain names that they cannot be "modernized". If the procedure to apply for a .museum was simplified, it would have the exact same chances as most of the new gTLD standard applications I have checked recently.

All new gTLD applicants (non brands) are convinced they will sell domain names

Many applicants have applied for generic TLDs with the strong intention to sell domain names and earn millions.

Like the .museum registry did, ICANN offered new applicants to apply backed up by Communities with documents entitled "Community endorsements". Surprisingly, many applications representing Communities were submitted to ICANN without signed Community endorsements. It is tempting to apply, minimizing the number of documents signed and have complicated rules which would block from selling registrants to buy domain names (like it has been the case for the .museum).

Well… rules for a Community project can be open to all with conditions to respect when registering. There are plenty of lawyers who are able to write these rules in a proper way. Unfortunately, it is too late now and the result of this is that many strings won't see the day before years because too many applicants applied for them.

Domain names ending in .museum would bring added value to the museum Community

I support this Top-Level Domain and prepared a presentation I would like to share. The .museum TLD is the perfect example of what a domain name extension can bring to a Community: a string which perfectly qualifies it.

By Jean Guillon, New generic Top-Level Domain specialist. More blog posts from Jean Guillon can also be read here.

Related topics: Top-Level Domains

WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Comments

To post comments, please login or create an account.

Related Blogs

Related News

Topics

Industry Updates – Sponsored Posts

LogicBoxes Partners with I-Content to Implement Vertical Integration for .RICH and .ONL

General Availability Kicks Off for .Website, .Press and .Host

New .ORGANIC Top-Level Domain Welcomes Leading Brands As .ORGANIC Pioneers

Dot Chinese Online and Dot Chinese Website Featured in EURid's World Report on IDNs 2014

New .ORGANIC Top-Level Domain Opens to Serve the Organic Community

Independent Endorsement of Dot Chinese Online & Dot Chinese Website by by FiarWinds Partners

New gTLDs and Best Practices for Domain Management Policies (Video)

.Host Announces Top Global Players As Pioneer Partners

Public Interest Registry Releases Bi-Annual Report, .Org Domain Registrations Pass 10.4 Million

Public Interest Registry to Speak About Upcoming Launch of .ngo and .ong Domains for NPOs

Landrush Opens for .Website, .Press and .Host

Afilias Announces General Availability of .BLACK Top-Level Domain

Last Lap of .WEBSITE, .PRESS and .HOST Sunrise

DotConnectAfrica Trust Responds to ICANN 50 GAC Advice, Updates on .Africa Application IRP Status

New .ORGANIC Domain Sunrise Begins, Creating Verified Space 
for Organic Products and Services

Non-English "IDN Email" Addresses Are Finally Working!

TLD Registry to Speak at Inaugural World Domain Day India

Independent Endorsement of Dot Chinese Online & Dot Chinese Website

ICANN London Recap Webinar

Four Reasons to Move from .COM to Your .BRAND Domain

Sponsored Topics