Home / Blogs

Considering Existing gTLDs: The .museum Top-Level Domain's Potential

Jean Guillon

We keep talking about new gTLDs but, what about those generic Top-Level Domains which already exist and which no one talks about anymore?

The .museum according to me

I am referring to the .museum and .travel extensions which have existed for many years now. I particularly like the .museum because it is the domain name to have for a museum which has a web site developed in English.

I am also familiar with the existing speech which says: "Check the .museum : it is the example why new gTLDs won't work". I think it has nothing to do with the fact that new gTLDs will or will not work. I strongly believe .museum has potential and I also think the actual situation of the .museum can change.

It is not because its actual rules block registrants from registering domain names that they cannot be "modernized". If the procedure to apply for a .museum was simplified, it would have the exact same chances as most of the new gTLD standard applications I have checked recently.

All new gTLD applicants (non brands) are convinced they will sell domain names

Many applicants have applied for generic TLDs with the strong intention to sell domain names and earn millions.

Like the .museum registry did, ICANN offered new applicants to apply backed up by Communities with documents entitled "Community endorsements". Surprisingly, many applications representing Communities were submitted to ICANN without signed Community endorsements. It is tempting to apply, minimizing the number of documents signed and have complicated rules which would block from selling registrants to buy domain names (like it has been the case for the .museum).

Well… rules for a Community project can be open to all with conditions to respect when registering. There are plenty of lawyers who are able to write these rules in a proper way. Unfortunately, it is too late now and the result of this is that many strings won't see the day before years because too many applicants applied for them.

Domain names ending in .museum would bring added value to the museum Community

I support this Top-Level Domain and prepared a presentation I would like to share. The .museum TLD is the perfect example of what a domain name extension can bring to a Community: a string which perfectly qualifies it.

By Jean Guillon, New generic Top-Level Domains' specialist. More blog posts from Jean Guillon can also be read here.

Related topics: Top-Level Domains

 
   

Don't miss a thing – get the Weekly Wrap delivered to your inbox.

Comments

To post comments, please login or create an account.

Related Blogs

Related News

Explore Topics

Dig Deeper

Verisign

Cybersecurity

Sponsored by Verisign
Afilias

DNS Security

Sponsored by Afilias
Afilias Mobile & Web Services

Mobile Internet

Sponsored by Afilias Mobile & Web Services

Promoted Posts

Now Is the Time for .eco

.eco launches globally at 16:00 UTC on April 25, 2017, when domains will be available on a first-come, first-serve basis. .eco is for businesses, non-profits and people committed to positive change for the planet. See list of registrars offering .eco more»

Industry Updates – Sponsored Posts

Global Domain Name Registrations Reach 330.6 Million, 1.3 Million Growth in First Quarter of 2017

.TECH Gets Its Big Hollywood Break

.PRESS Supports Press Freedom Day for 3rd Consecutive Year

5 Afilias Top Level Domains Now Licensed for Sale in China

Radix Announces Largest New gTLD Sale with Casino.Online

2016 Year in Review: The Trending Keywords in .COM and .NET Domain Registrations

Global Domain Name Registrations Reach 329.3 Million, 2.3 Million Growth in Last Quarter of 2016

A Look at How the New .SPACE TLD Has Performed Over the Past 2 Years

Neustar to be Acquired by Private Investment Group Led by Golden Gate Capital

Startup League Reports from WebSummit, Lisbon

.SPACE Becomes the Choice of the First Ever Space Nation Asgardia

Why .com is the Venture Capital Community's Power Player

The .cancerresearch TLD: Search for Cure Drives Digital Innovation

New TLD? Make Sure It's Secure

Radix Launches Startup League at TechCrunch

Celebrating One Year of .online

LogicBoxes Launches the New Elite Reseller Program

Afilias Acquires Premium TLDs .ARCHI, .BIO and .SKI

Radix Adds Dyn as a DNS Service Provider

Facilitating a Trusted Web Space for Financial Service Professionals