Home / Blogs

Wow, That's a Lot of Applications

John Levine

ICANN unveiled all the applications for new top level domains today, all 1,930 of them. Most of them were fairly predictable, big companies applying for their own names like .IBM, .DUPONT, .AUDI, and .HSBC. The most applications for the same name were 13 for .APP, 11 for .INC and .HOME, 10 for .ART, 9 for .SHOP, .LLC, .BOOK, and .BLOG. None of those claim community support so they'll have to slug it out in the contention process.

The most applications came from Donuts, who previously announced that they'd put in 304 applications. Other large applicants were Amazon.com with 76, for a mix of brands (.AMAZON and .ZAPPOS) and generic terms (.PAY, .MUSIC, .NEWS, and .APP), and perhaps surprisingly, Google with 101, ranging from .GOOGLE, .YOUTUBE, and .ANDROID to .WEB, .GMBH, .MAIL and .LOL. (They'll have to slug it out with Bret Fausett of Uniregistry for that last one.)

There are a variety of geographic names, most community supported such as .AQUITAINE and of course .BERLIN. More surprising were four applications from the Vatican for .CATHOLIC and its transliteration into Russian, Arabic and Chinese. I hope the faithful get their million dollars' worth. There's also OOO (that's three letters oh) from a company in India, which will probably run into trouble since it looks a lot like 000 (that's three zeros) and all-digit TLDs aren't allowed.

There's 116 applications for IDN strings, some place names like Abi Dhabi, but most generic terms like the Chinese version of .INFO and brand names. I didn't see any IDNs with more than two contending applications.

Of the applications, 1180 are uncontested with a single applicant, 230 are contested with two or more. For the contested ones, some pit a community application against non-community, and a few pit two community applications, presumably representing the same community.

The next step is the bizarre "digital archery" pseudo-lottery to see which applications get considered first. It looks to me like there will be plenty of opportunity for ICANN to spend the $50 million or so of the application fees intended to defend against lawsuits. Stay tuned.

By John Levine, Author, Consultant & Speaker. More blog posts from John Levine can also be read here.

Related topics: ICANN, Top-Level Domains

WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Comments

The generic names should be required to Phil Howard  –  Jun 17, 2012 7:38 AM PST

The generic names should be required to operate exactly the same way existing GTLDs operate ... where one company operates as the registry and is open to others operating as registrars.  While I never did agree with the technical ways ICANN implemented the 1-registry-N-registrars model, if we are going to have it, we must do it consistently.

To post comments, please login or create an account.

Related Blogs

Related News

Topics

Industry Updates – Sponsored Posts

Season's Greetings - 2014 End of Year Message from DotConnectAfrica

Minds + Machines in 2014 and 2015

New .VOTE and .VOTO Domains Launched

Consumers Prefer the .ORGANIC Domain for True-Organic Goods

DNW Podcast Interview with Antony Van Couvering

TLD Registry and Right of the Dot Establish a Domain Name Industry "Dream Team"

TLD Registry Ltd Welcomes New Board Members

New .LGBT Top-Level Domain Launched

.sydney Domain Names Now Available in Pre-Release

"Chinese Domaining Masterclass" to be Presented at NamesCon Las Vegas in January 2015

Auction and Sales Channel Update

Radix Set to Launch .SITE TLD in 2015

Annual Manthan Award Event This Week

Domain Name .Africa Faces Hurdles - Q&A with Sophia Bekele

LogicBoxes Announces Automation Solutions for ccTLD

List of New gTLD Availability & Key Information Provided for Download

Radix Launches .Space for Individuals, Freelancers and Professionals

TLD Registry Wins Best Marketing Award at China New gTLD Roadshow

Public Interest Registry Introduces 'OnGood' - New Brand Identity for .ngo & .ong

Victorian Government and City of Melbourne Launch .melbourne Web Addresses

Sponsored Topics

Minds + Machines

Top-Level Domains

Sponsored by
Minds + Machines
Verisign

Security

Sponsored by
Verisign
Afilias

DNSSEC

Sponsored by
Afilias
dotMobi

Mobile

Sponsored by
dotMobi