Home / Blogs

ICANN Moves Forward On New gTLDs

Roland LaPlante

The introduction of new generic top-level domains (gTLDs) to the Internet moved a step closer Friday, when the ICANN Board laid out its plan for the final stages of approving the new gTLD program. In a lengthy resolution, passed unanimously at the conclusion of a week of consultations in Cartagena, Colombia, the Board sought to draw a line under some policies where it believes the community has reached agreement, while highlighting others where further discussions are needed before the doors are opened to applications next year.

According to ICANN, topics such as intellectual property protection and malicious conduct mitigation have been heavily debated over the last year, but ICANN has produced policies that "substantially reflect the negotiated position of the ICANN community", leaving them subject only to minor future revisions. But the Board said that subjects such as objections to gTLD applications based on public policy grounds and the treatment of geographic-based gTLD strings still need further work. This latter set of issues is set to be the key topic of bilateral talks between the Board and the Governmental Advisory Committee scheduled for February 2011.

The Cartagena resolution seems likely to mean that the previously announced target date of May 2011 for the opening of the first gTLD application window is unlikely to be met. While this may be disappointing news for some, it will give many potential gTLD applicants — including companies considering applying for a ".BRAND" to represent their brands on the Internet - some extra breathing space to refine their new gTLD plans, more fully consider their go-to-market strategies, and select the right technology partners to strengthen their applications and streamline their launches.

The Board's actions last Friday are encouraging news for the ICANN community and the Internet at large, underlining ICANN's commitment to enlarging the gTLD universe "as soon as possible", increasing both competition and the representation of under-served communities in the DNS. It now seems more certain than ever that potentially hundreds of new gTLDs will be introduced over the next few years, possibly changing the way the Internet is navigated forever.

The resolutions are a wake-up call for those who believed there was a chance the program could be delayed indefinitely or killed off. ICANN has signaled that new gTLDs will become a reality in the short term, making it imperative for organizations large and small to consider how they can most effectively benefit from the program, protecting and strengthening their online brands.

By Roland LaPlante, Senior Vice President and Chief Marketing Officer at Afilias. An expert on new TLD development, LaPlante is an original member of the management team at Afilias and has over 30 years' senior marketing experience building brands at companies like Procter and Gamble, Citibank, and McGraw-Hill.

Related topics: DNS, Domain Names, ICANN, Registry Services, Top-Level Domains

 
   

Don't miss a thing – get the Weekly Wrap delivered to your inbox.

Comments

To post comments, please login or create an account.

Related Blogs

Related News

Explore Topics

Dig Deeper

Mobile Internet

Sponsored by Afilias Mobile & Web Services

DNS Security

Sponsored by Afilias

Cybersecurity

Sponsored by Verisign

IP Addressing

Sponsored by Avenue4 LLC

Promoted Posts

Buying or Selling IPv4 Addresses?

Watch this video to discover how ACCELR/8, a transformative IPv4 market solution developed by industry veterans Marc Lindsey and Janine Goodman, enables organizations to buy or sell blocks as small as /20s. more»

Industry Updates – Sponsored Posts

Radix's .TECH, .STORE, .ONLINE and .FUN Get Approval from the Chinese Government

Join Neustar's Town Hall Meeting and Help Shape the Future Of .US

Domain Registrations Reach 331.9 Million, 6.7 Million Growth Year over Year

.brands Spotlight: Banking and Finance Industries

Google Buys Business.Site Domain for 'Google My Business'

Radix Announces Global Web Design Contest, F3.space

Global Domain Name Registrations Reach 330.6 Million, 1.3 Million Growth in First Quarter of 2017

.TECH Gets Its Big Hollywood Break

Why the Record Number of Reverse Domain Name Hijacking UDRP Filings in 2016?

UDRP: Better Late than Never - ICA Applauds WIPO for Removing Misguided 'Retroactive Bad Faith'

The Rise and Fall of the UDRP Theory of 'Retroactive Bad Faith'

.PRESS Supports Press Freedom Day for 3rd Consecutive Year

5 Afilias Top Level Domains Now Licensed for Sale in China

Radix Announces Largest New gTLD Sale with Casino.Online

2016 Year in Review: The Trending Keywords in .COM and .NET Domain Registrations

Global Domain Name Registrations Reach 329.3 Million, 2.3 Million Growth in Last Quarter of 2016

A Look at How the New .SPACE TLD Has Performed Over the Past 2 Years

Neustar to be Acquired by Private Investment Group Led by Golden Gate Capital

Startup League Reports from WebSummit, Lisbon

.SPACE Becomes the Choice of the First Ever Space Nation Asgardia