Home / News

Domain Registrations on Decline, Google and Lower Ad Spendings Blamed

Domain Registrations on Decline, Google and Lower Ad Spendings Blamed

According to recent reports, the total number of new domain name registrations in the third quarter of 2008 reached 11.5 million, pushing the total number of domain names registered in total across all Top-Level Domain Names (TLDs) to 174 million. While the growth continues, the newly released Domain Report by Verisign, indicates a "a decline of new registrations by 2%t from second quarter and 2% from third quarter 2007, driven by declines in both gTLD and ccTLD growth."

The decline in new domain name registrations are found to be partly due new changes made by Google to its AdSense program — the report explains: "The number of new .com and .net domain names registered with the intent of generating online advertising revenue saw pronounced weakness again in third quarter due in part to changes in Google's Ad-Sense program and lower spending trends in Internet advertising. As some US-based registrars forecast that economic conditions may contribute to lower than expected growth rates in the coming quarter, coupled with continued weakness in online advertising, the base of .com and .net domain names is estimated to increase one to two million domain names in the fourth quarter."

The full report can be downloaded from VeriSign's Domain Name Industry Brief.

Related topics: Domain Names, Top-Level Domains

WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Comments

gTLD Growth in Q4 seems to be slowing too. John McCormac  –  Dec 04, 2008 3:43 PM PST

The growth in .com and .net seems to be slowing. However the cumulative ccTLD growth seems to be outstripping the gTLDs as ccTLDs begin to mature. There is a point in the evolution of a country's domain footprint where the number of domains registered in the country's ccTLD will exceed the number of gTLD domains registered to registrants in that country. Thereafter the country goes ccTLD positive. While .com is still the primary global TLD, the global domain market is really a set of smaller markets.

When the domain tasting effect was limited in .com and .net, the growth patterns became a lot more apparent. The detailed .com statistics for 2008 on the page below show a gradual decline of .com TLD.

http://www.hosterstats.com/Detailed-com-Statistics-2008.php

The same pattern of decline, albeit smaller, is visible in the .net TLD.

http://www.hosterstats.com/Detailed-net-Statistics-2008.php

Most of the growth in .com and .net over the last few years has been driven by PPC and parking revenue. As PPC revenue from parking declines, many marginally profitable parked domains will be dropped. Again in the last few years many of these dropped domains would have been snapped up by domainers in the low end of the market. However as much of the easy credit that fueled the low end of the market has largely been turned off, many of these domains will not be reregistered. A further decline in PPC parking revenues in 2009 could see some of the gTLDs shrinking.

To post comments, please login or create an account.

Related Blogs

Related News

Topics

Industry Updates – Sponsored Posts

Top Level Domain Holdings Raises $14M for New gTLDs

.ORG COO Discusses Priorities With DailyVista, Pursuit of .NGO Domain

StarHub to Acquire '.starhub' New Top-Level Domain

ARI Registry Services Signs 21 Contracts in the First Week of New TLD Applications

MarkMonitor to Exhibit at Internet Tech Policy Exhibition and Reception to be Held on Capitol Hill

Sedari Signs With Dot Moscow Bidders

.ORG, The Public Interest Registry Welcomes Nancy Gofus As Chief Operating Officer

Minds+Machines Works with .bayern

The New Domain For Japan, JP.NET, Launches With Exclusive Invitation to Trademark Owners

Being a .PRO When Choosing a Registry Services Partner

Afilias Acquires Registry Services Corporation, .PRO

Thoughts on Applying for a Generic Top-Level Domain

Sedari Launches "Guess the Numbers Game" for New TLD Program

dot Brand Makes Its Debut: Afilias Advises Companies to Act Now for Successful TLD Applications

Facets of gTLD Registry Technical Operations - Registry Services

Technology and Finance Industries to Dominate New gTLD Applications

.CO Internet Selects Sedo to Broker Previously Unreleased .CO Domain Names

Sedari and NCC Launch Programme to Assist New Registry Operators

.CO Internet Recognized as World Finance 100 Business Leader

2011: A Year in Review, from the Yes2DotAfrica Campaign

Hot Topics

Afilias

DNSSEC

Sponsored by
Afilias
Minds + Machines

Top-Level Domains

Sponsored by
Minds + Machines
dotMobi

Mobile

Sponsored by
dotMobi
Neustar UltraDNS

DNS

Sponsored by
Neustar UltraDNS
Verisign

Security

Sponsored by
Verisign