Thomas Barrett

Thomas Barrett

President - EnCirca, Inc
Joined on July 9, 2003 – United States
Total Post Views: 70,786

About

EnCirca is an ICANN-accredited domain name registrar formed in 2001.  Specialties include: trademark protection and community-focused top-level domains, such as .travel, .jobs, .aero and .pro.  For more information, visit EnCirca.

Featured Blogs

Would It Be Selfish to Register Calzone.Pizza?

I was told recently that I should register the domain "calzone.pizza" as soon as it becomes available, even though our start-up has nothing to do with food. This is a question that a lot of businesses may be facing as they become aware of the new dots that are becoming available, like .club, .nyc and .guru. Should businesses spend money and grab their brand in all of the new domain extensions to prevent potential customer confusion, or worse - cybersquatting or phishing of their brand on the internet? What if your brand can have multiple meanings?  more»

First New TLD Quietly Enters Sunrise Period

The first Sunrise Period for trademark owners under ICANN's new gTLD program has begun. The gTLD is the Arabic IDN 'شبكة, or "dot-Shabaka". The term roughly means "web" in Arabic and eligibility for registrations is unrestricted. The Dot-Shabaka Registry has made it clear for months that they wanted to be the first TLD to launch this year. more»

You Just Signed a Registry Contract With ICANN. What Are Your Plans?

Back on February 4, 2013, I wrote a CircleID post entitled 'How the registrar Cash Flow Model Could Collapse with New ICANN gTLDs.' My key point back then was this: new gTLD applicants need to be mindful of how the cash flow policies of their registry (and of their back-end service provider) could impact whether their TLD is actively promoted by ICANN registrars... registries have historically assumed near-zero risk. This is going to change. more»

The Role of Trust in Determining a New TLD's Business Success

Warren Buffet famously said, "It takes twenty years to build a reputation and five minutes to ruin it." Like it or not, every Top-Level Domain (TLD) is a brand in the eyes of the consumer. So, just how important is trust in the success of the new top-level-domains? I'm no branding expert, but I grasp that no brand, no matter how memorable, will fail to achieve its goals if it does not gain the public's trust. more»

Will the Trademark Clearinghouse Fulfill its Potential?

ICANN created the Trademark Clearinghouse (TMCH) as a way to streamline the repetitive process forced on trademark owners during the launch of new top-level-domains. With the expected tsunami of hundreds of new TLD's starting later this year, the TMCH should generate a clear benefit for trademark owners who elect to participate in Sunrise and Claims Periods. The side effect of introducing new TLDs is that the legacy TLDs will be making changes to make sure they are competitive against the new TLDs. more»

ICANN's Trademark Clearinghouse Launches March 26. But There Is Time Before the First Sunrise.

ICANN has announced that the Trademark Clearinghouse (TMCH) will "launch" on March 26. Brand Owners: Brace yourself. Soon every trademark law firm and corporate registrar will be screaming at you: The Trademark Clearinghouse Is Here; You Need to Be Ready to Submit on March 26; Do You Have Your Act Together Yet? Here are some tips for brand owners to consider about ICANN's Trademark Clearinghouse. more»

How the Registrar Cash Flow Model Could Collapse with New ICANN gTLDs

New top-level domain applicants are getting plenty of advice nowadays about how to launch their new Registry. In addition to thinking about their branding and distribution, they should also be thinking about their business practices with Registrars. What many of them do not realize is that their cash flow practices, with respect to Registrars, may be a factor of whether ICANN Registrars even support their Registry. more»

Is It Time for Social Networks to Adopt Some Trademark Protection?

The headlines this week say that over 200 million domain names now exist on the internet. Pretty impressive... But consider the explosive growth of Social Networks. The top twenty social networks alone have over 2 billion user names. With User Names on social networks rapidly becoming the Internet's new brand identifiers, I wonder: is it time that we apply the same trademark rules we have for domain names to user names as well? more»

Could .NAME be the Killer App ENUM is Waiting For?

I'm in the camp that ICANN Top-Level Domains (TLDs) are businesses that should be allowed to evolve from their original charter to increase their viability in the marketplace. It was announced today that VeriSign is proposing to allow telephone numbers and other numeric identifiers in the .NAME top-level domain. This could be the Killer App that ENUM has been waiting for. more»

What If .COM Had Been Born With Site Finder?

ICANN's new Registry Service Technical Evaluation Service (RSTEP) process is definitely a positive step forward for ICANN. The comment period for the Tralliance proposed new service using the DNS wildcard feature closed Wednesday night. ...Ken Fockler commented "there are no right answers and no wrong answers, just judgments and decisions made on those judgments." In this light, I would be interested in hearing different perspectives on the following questions... more»

Spirit of .Pro, Where Art Thou?

On March 2, EnCirca launched its ProForwarding leasing service for .pro domains. When we launched the service, we were sure that the ProForwarding service would appeal to a segment of the internet community not being served well by other extensions: self-employed professionals and other small businesses. Based on the response we've received, it appears we were right. It also caught the attention of ICANN and others, who accused us of "violating the spirit of .pro". Does .pro even have a spirit? And if it does, who gets to decide what it is? more»