CEO and Chairman at Return Path
Joined on February 2, 2006
Total Post Views: 57,933
Prior to founding Return Path in 1999, Matt was General Manager of the Internet division of MovieFone, Inc. from inception to the company's $600 million sale to AOL five years later, as well as Vice President, Marketing and Product Management for the company as a whole. Matt has served as an associate with General Atlantic Partners, a private equity investment firm, and as a consultant with Mercer Management Consulting. He graduated from Princeton University. He writes a blog called OnlyOnce about email marketing and entrepreneurship.
I'm sure many of you are familiar with the targeted ESP phishing attack that has been ongoing for almost a year now and has led to multiple known ESP system breaches. Return Path was recently a victim of this same attack... In short, a relatively small list of our clients' email addresses was taken from us, meaning those addresses are now the targets of the phishing campaign that are intended to compromise those client systems. more»
Our four-year old oft maligned anti-spam legislation in this country, the CAN-SPAM act, has seen an uptick of activity this past week. Melinda Krueger sums up the sentiments of many in the anti-spam community in her Email Insider column today when she says, "there is no provision in the act against sending unsolicited email as long as you comply with the rest of the act. The motivation of the act was more to make voters feel politicians were doing something about this annoying problem." more»
There's been a lot of noise this week since the news broke about AOL and Goodmail, so I thought I'd take the opportunity to change the direction of the dialog a little bit. First, there are two main issues here, and I think it's healthy to separate them and address them separately. One issue is the merits of an email stamp system like the one Goodmail is proposing, relative to other methods of improving and ensuring email deliverability. The second issue -- and the one that got me started earlier this week - is the question of AOL making usage of Goodmail stamps a mandatory event, replacing its enhanced whitelist. more»
Remember the old email hoax about Hillary Clinton pushing for email taxation? When we first heard AOL's plans for Goodmail today, we thought maybe the hoax had re-surfaced and a few industry reporters got hooked by it. But alas, this tax plan seems to be true. AOL has long held the leading standard in email whitelisting. Every email sender who cares about delivery has tried to keep their email reputation high so that they could earn placement on AOL's coveted Enhanced Whitelist. Now, AOL may be saying that those standards don't matter as much as a postage stamp when it comes to email delivery. more»