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Online TV viewing has been gaining in popularity according to a recent survey of 10,000 households. Nearly one-fifth of American households who use the Internet watch television broadcasts online, double the viewership from 2006, The Conference Board and TNS reports. The top two destinations for online broadcasts are the official TV channel homepage and YouTube.

"The shift from appointment TV to content on demand is well underway," says Michael Saxon, Senior VP at TNS. "Fundamentally, consumers expect content to be available when they want it, and on the screen of their choice—TV, PC, or mobile. For consumers, PCs enhance content on demand from simply time-shifting to place-shifting. Online content can be viewed in any room in the house, or at work or school."

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See related topics: IPTV, Web