Tips to Know as Your Domain Portfolio Grows

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Tips to Know as Your Domain Portfolio Grows

Apr 07, 2008 4:14 PM PST

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By Sedo

The United Kingdom (UK) is currently the largest online retail market in Europe, with over 27 million active online shoppers.

The United Kingdom (UK) is currently the largest online retail market in Europe, with over 27 million active online shoppers. The market is increasing so rapidly, that online advertising in the UK is set to grow to £5 billion by 2010. The expanding market has also increased the popularity of the .uk with over 6 million registered to date.In fact, according to a recent survey by YouGov, over 2,000 UK internet users searching for information on the web were six times more likely to click on .uk rather than a .com address.

Business owner who currently or will soon target the UK market, may want to consider investing in .uk domains. To make this country code Top Level Domain (ccTLD) even more appealing, they cost around £5 per year, compared with about £12 per year for dot-com and dot-net domains. It is also possible to buy .uk.com domains, which cost around £18 per year.

By investing in more domains and extensions like the .uk, domain owners often lose track of and neglect their domains once they claim them. To help you stay the master of your domains as your portfolio grows, here are a few helpful tips from our Sedo team:

1) Monetize all your undeveloped domains so they are not sitting idle and displaying a server error message. In the industry this is known as “domain parking”. An example of a parked domain is www.freefonetones.com. Doing this quickly enables you to make money on your domain name investment before you either develop it or sell it.

2) Categorize your portfolios so managing a range of domains is quick and easy. For example, domains with the same keywords can be grouped together. This helps keep your domains organized and manageable as your portfolio continues to grow.

3) Optimize your domains. It’s important to choose high paying keywords and apply relevant page layouts so the pages and advertisements are appealing enough to entice visitors to click through.

4) The economics of online advertising are dynamic - the prices of keywords change weekly if not daily. The last step in maximizing the value of your domain portfolio, and perhaps the most important, is to establish a routine of tracking the top domains to see where the click through rate (CTR) has fallen and what has caused the decline. By understanding what doesn’t working, you are better able to establish what does.

Written by Jonathan Lloyd, Sedo Business Development, UK

Source Credit: This has been a featured post from Sedo, Leading Domain Name Marketplace. To learn more, visit this participant's full profile page.

More Under: DNS, Domain Names, Top-Level Domains

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