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To meet the needs of its millions of international passengers, Scandinavian Airlines (SAS) — the Scandinavian carrier — has continued with its tradition of innovation in air travel by launching SAS.mobi, the first .mobi site from a major airline.

SAS.mobi is the mobile version of the airline's web site and offers a host of features, including check in, time tables, flight status and EuroBonus, the SAS frequent flyer program.

"SAS.mobi is another way for us to communicate with our passengers," said Morgan Svensson, Manager IT Solutions at SAS Business Opportunities. "We understand that business and leisure travelers need access to the most up-to-date information while they're on the go. At SAS.mobi, passengers can check on timetables and promotional offers as well as get updates on flight status, news and weather around the world."

Neil Edwards, CEO of dotMobi added, "SAS has a long history of delivering leading-edge services to their loyal base of travelers and SAS.mobi proves that they're once again leading the way by providing an innovative web site designed for access when their passengers need information on the go."

The SAS.mobi site was created by Swedish mobile portal developers, Adimo, a company that has highlighted what can be achieved with mobile sites by creating interesting, innovative content and business models using the .mobi domain and its standards.

"We are proud to work with SAS, one of Sweden's most well known companies and a company with demands for high quality. Since travelers by definition are mobile, the SAS mobile portal is a perfect communication channel for the airline. The flexibility of the .mobi-compliant Adimo development platform allows us to quickly and easily create and develop compelling content for the mobile Internet," said Anna Caracolias, CEO, Adimo.

Visit http://sas.mobi to learn more about Scandinavian Airlines.

For more information on dotMobi domains and registration information, visit http://mtld.mobi.Visit the dotMobi blog at http://blog.mobi.

About dotMobi

Headquartered in Dublin, dotMobi - a wholly owned subsidiary of Afilias Limited - is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, in turn helping businesses and individuals reach the world's billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile phones with speed, accuracy and relevant content. (Learn More)

Related topics: DNS, Registry Services, Mobile, Top-Level Domains