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New .tel Top-Level Domain Goes on Sale

Telnic Limited, the Registry Operator and Sponsoring Organization for the new sponsored top-level domain (sTLD) .tel, has announced that domain name registrations are now being accepted (see previous coverage). "From today until February 2nd, trademark owners can register .tel domains for their brands and company names, providing them with a 'live' comprehensive listing in the first global, mobile-optimized online directory."

What has made .tel stand out from the rest of the newly launched top-level domains is that it uses the domain name system (DNS) to function as a repository for all a company's or individual's contact details. According to Khashayar Mahdavi, CEO of Telnic, .tel has some similarities to the ENUM projects that aimed at binding numbers and email addresses into a unified contact system. However, Mahdavi says that the flaw with ENUM is that it requires users to be on the web where as .tel works on multiple platforms such as mobile devices.

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