Home / Industry

Neustar and Valideus Join Forces to Provide Brand Owners with High-Quality Domain Registry Solutions

Neustar Inc., a leading provider of Internet registry services, and Valideus, a consultancy group providing dedicated management services for the new generic Top Level Domains (gTLDs), today announced a strategic partnership to provide Valideus' European and worldwide brand owners with all of the services required to register their own company or brand names as a gTLD.

For the first time in history, the Internet Corporation for Assigned Names and Numbers (ICANN) will allow companies to use their own brand or product names to the right of the dot in domain names (.companyname.brand) rather than the more generic extensions like .com and .net.

As part of this partnership, Neustar and Valideus will provide Valideus' brand owner customers with the expertise and support required to prepare and submit their application to ICANN, and all of the registry services necessary to launch and operate their own Internet extension.

This latest innovation serves as a unique opportunity to extend brands online, provides easier to remember domain names (product.brand vs. brand.com), and delivers improved security. Some companies also plan to issue domain names to their customers or trading partners. Most of the desirable domain names are no longer available on .com; new global TLDs provide brands what they want in shorter, more descriptive names to match their products, services and experiences and more control over that domain name. Companies with their own .brand control everything to the left of the dot — all names suddenly become available.

Nick Wood, Valideus' CEO and founder said, "The benefits of moving up in the browser must be considered very carefully by brand owners who value innovation, security and the opportunity to communicate more directly with their customers. We are delighted to be working with Neustar as they offer the right combination of experience and technical excellence that our clients are looking for."

"We are very pleased to be working with Valideus," said Tim Switzer, Vice President, Registry services at Neustar, "Valideus has a history of active participation in ICANN / Internet policies and practices, a deep knowledge of the application process for new gTLDs and have specialized in working with intellectual property owners and in understanding their needs."

About Valideus
Valideus was formed to provide dedicated services and recommend technology solutions to brand owners seeking to launch their own domain. Although Valideus may support other types of registry applicant, its focus is upon corporations who wish to put their brands in the browser. For more information about Valideus, visit http://www.valideus.com

About Neustar

Neustar

NeuStar provides market-leading and innovative services that enable trusted communication across networks, applications, and enterprises around the world. (Learn More)

Related topics: DNS, Domain Names, Registry Services, Top-Level Domains

WEEKLY WRAP — Get CircleID's Weekly Summary Report by Email:

Related Blogs

Related News

Topics

Industry Updates – Sponsored Posts

Independent Endorsement of Dot Chinese Online & Dot Chinese Website by by FiarWinds Partners

New gTLDs and Best Practices for Domain Management Policies (Video)

.Host Announces Top Global Players As Pioneer Partners

Public Interest Registry Releases Bi-Annual Report, .Org Domain Registrations Pass 10.4 Million

Public Interest Registry to Speak About Upcoming Launch of .ngo and .ong Domains for NPOs

Landrush Opens for .Website, .Press and .Host

Afilias Announces General Availability of .BLACK Top-Level Domain

Nominum Announces Future Ready DNS

Last Lap of .WEBSITE, .PRESS and .HOST Sunrise

DotConnectAfrica Trust Responds to ICANN 50 GAC Advice, Updates on .Africa Application IRP Status

New .ORGANIC Domain Sunrise Begins, Creating Verified Space 
for Organic Products and Services

Non-English "IDN Email" Addresses Are Finally Working!

TLD Registry to Speak at Inaugural World Domain Day India

Independent Endorsement of Dot Chinese Online & Dot Chinese Website

ICANN London Recap Webinar

Four Reasons to Move from .COM to Your .BRAND Domain

Neustar to Launch usTLD Stakeholder Council

Introducing the New .ORGANIC Domain: A Trusted, Credible Space for Organic Products on the Web

.WANG - 15,000 Registrations on Day One of General Availability

Dot Brand: Why Your Brand Needs Its Own Top-Level Domain

Sponsored Topics